By on November 5, 2019

Two weeks from its global debut, there’s still no confirmation of the name adorning Ford’s upcoming “Mustang-inspired” EV, though we’ve been calling it Mach E for some time. Prove us wrong. What is known at this time is what actor will be alongside it for part of its journey: Idris Elba, former star of The Wire, though perhaps even more famous for a character he hasn’t played (James Bond).

Ford’s no stranger to tapping Hollywood to hawk its products, with the automaker recently choosing Breaking Bad‘s Bryan Cranston after spending years using a comic/actor whose early-90s stand-up routines taught everyone the dangers of wearing a leather jacket in a warm indoor space. Elba seems to be on the hook for more than just promotion, however. The fashionable actor/singer/etc once worked in a Ford plant, so you know there’s going to be an autobiographical angle. (Read More…)

By on October 24, 2019

A video sourced from an internal communications platform shows the soon-to-be-revealed Ford electric crossover, presumably named the Mach E.

Well, it actually shows small snippets of a clay model in the process of being sculpted, along with other aspects of the design process, but we do end up with a clear side sketch of the upcoming EV. We also know that the big reveal comes on the eve of the L.A. Auto Show. (Read More…)

By on October 18, 2019

Image: Ford

You read yesterday that the so-called “Mustang-inspired” electric utility vehicle Ford has planned for the coming year will be able to juice up all over the nation. What you didn’t read was that the model, presumably named the Mach E, might be capable of doing a nice brakestand.

That’s because you weren’t supposed to read a detail Ford’s charging partner, Electrify America, placed in its press release, then quickly erased. (Read More…)

By on September 5, 2019

ford logo

Ford Motor Company wants the buying public to have no recollection of the slow-selling, painfully short-range Focus Electric. Thankfully, few already do.

The Focus Electric, born of government grants in the wake of President Barack Obama’s post-recession green push, joined the far more popular Nissan Leaf in offering buyers a driving distance of about 75 miles, give or take. Innovative, new, and green, sure, but certainly not desirable for most buyers.

Starting next year, the automaker plans to roll out a cautious crop of strategic electric vehicles. And this time, Ford aims to make money on them. (Read More…)

By on December 6, 2018

Image: Ford/YouTube

Earlier this year, the Blue Oval raised the ire of die-hard fans when it was rumoured the company would use the Mach 1 name on an upcoming electrified vehicle. Ford might be making some odd decisions lately, like refusing to bring the Ranger Raptor to America, but they’re not completely tone deaf.

Which helps explain a patent filing uncovered earlier this week. In it, Ford seeks to trademark the name “Mach E.

(Read More…)

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