By on August 28, 2018

Image: Ford Mustang Mach I, by Corey Lewis

Don’t worry, Mustang owners. Ford Motor Company is definitely leaning away from naming its upcoming sporty, “Mustang inspired” electric crossover the Mach 1.

Fans of what will soon be the last remaining Ford car gave the automaker an earful after it teased the model at this year’s Detroit auto show. Hold on there, sailor, the voices cried — you’re telling me the V8-powered fastback of my dreams, the one with an optional Cobra Jet motor, is about to be sullied by a case of name theft? Why not just debut a bicycle called the Thunderbird while you’re at it? The back-peddling began almost immediately.

Now, it seems Ford realizes not everyone is as eager for an all-electric, self-driving (but maybe not completely self-driving, wink, wink) future as CEO Jim Hackett is. The Mach 1 revival seems doomed. (Read More…)

By on May 19, 2018

Image: Ford/YouTube

Ford’s all-electric performance crossover, bound for a 2020 debut, is a model without a definite name that remains shrouded in mystery. It isn’t known whether this supposedly “Mustang inspired” crossover (Ford’s claim) is at all different than the 300-mile crossover EV promised by Ford as part of its electrified vehicle push. They could be one and the same. Or, one is a go-fast variant of the other.

Right now, all we know is that Ford garnered plenty of backlash for calling the thing the Mach 1 at this year’s Detroit Auto Show, where the automaker released a video depicting an ominous storm swirling over the Motor City and a lightning strike melding an Explorer and Mustang into something new and unseen (Ford’s “Team Edison” offices in Corktown served as the birthplace of the new model).

For what it’s worth, there’s now a new description of the vehicle that’s sure to get your brain working. (Read More…)

By on January 16, 2018

Image: Ford Mustang Mach I, by Corey Lewis

We know it’s a bad idea, you know it’s a bad idea, and as it turns out, even Ford knows using the legendary Mach 1 name on a “performance” battery electric SUV is a bad idea.

Initially, the rumblings were that Ford would revive the Mach 1 name for some kind of hybrid or full-blown battery electric high-performance Mustang. But it is not. Ford’s executive vice president and president of Global Markets, Jim Farley, quickly clarified to assembled media that the new boxy BEV could certainly be related to the Mustang, but would not be a Mustang.

Instead, the badge might live on the back of a new electric performance SUV coming in 2020. But Ford’s North American Product Communications Manager, Mike Levine, began backpedaling shortly after the announcement, following a groundswell of negative opinions. Levine was adamant the company was only considering using the Mach 1 name, claiming the Blue Oval brand would listen to public reaction before making an actual decision. (Read More…)

By on January 15, 2018

One of the talking points at Ford’s reveal of the North American market Ranger, Edge ST, and the latest coming of the Mustang Bullitt, was the automaker’s commitment of $11 billion dollars to the further electrification of Ford’s product lineup. An upcoming hybrid version of the F-150 pickup truck was announced and the presentation ended with the tease of a “performance” battery electric vehicle to be on sale for the 2020 model year under the Mach 1 name.

While it’s now clear that the new Mach 1 will be a purely electrically powered vehicle, Ford was less forthcoming about what kind of vehicle it is going to be. Don’t assume that it will be based on the Mustang. (Read More…)

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