By on September 9, 2018

President Donald Trump jumped on Twitter Sunday morning to rattle off a series of musings I couldn’t have cared less about. However, mixed in with the rest of them, was a reference to last month’s news that Ford abandoned its plans to import the Chinese-built Focus Active into the United States.

“‘Ford has abruptly killed a plan to sell a Chinese-made small vehicle in the U.S. because of the prospect of higher U.S. Tariffs,'” Trump said in reference to a CNBC article from August. “This is just the beginning. This car can now be BUILT IN THE U.S.A. and Ford will pay no tariffs!”

Whether or not you support the president, he has made a genuine effort to convince automakers to do their manufacturing within the United States. However, his comments on the matter make it seem as if he’s a tad confused on how things actually work. Perhaps we can attribute his statement to an unbridled optimism or a tongue-in-cheek jab at Ford. Otherwise, the only explanation is that he doesn’t have the best understanding of what’s happening with the industry — which would be mildly alarming.  (Read More…)

By on August 31, 2018

U.S. Ford Focus production ended in May, but the automaker planned to import the next-generation Focus Active, a slightly lifted, mildly cladded five-door, in order to have something to sell to entry-level buyers. With the subcompact Fiesta ceasing production early next spring and the Fusion following it a couple of years later, that left very little low-end product for new or returning customers.

Well, scratch a crossoverized Focus off your shopping list. The automaker now says the Focus Active will not arrive on these shores in the latter part of 2019, or any date after that.

After learning this, how many of you are now pricing a three-cylinder, FWD EcoSport? Anyone? Hello? (Read More…)

By on April 27, 2018

For a country that looks at its southern neighbor’s gasoline prices with lust and envy, you’d think small cars would make up a greater share of the vehicle mix. Well, they don’t. Canadians like their crossovers, pickups, and SUVs even more than Americans, and Ford’s future product lineup shows it.

It seems like just yesterday you could walk into a Ford dealer and check out a stingy and unsafe Aspire, before the hungry salesman upsold you on an Escort (or perhaps its sporty ZX2 sibling). Then there was the Contour, Taurus, and Crown Victoria to consider.

Those days are gone, and under Ford’s new truck-centric product plan, which ditches the Fiesta, Focus, Fusion, and Taurus, Canada won’t even get the crossover-ized Focus Active hatch. It’s a Mustang or nothing for small car lovers.

Apparently, we’ve made our bed and now need to lie in it. (Read More…)

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