Tag: ford f-150

By on September 25, 2018

2018 Ford F150 assembly line -Image: Ford

Ford Motor Company is currently on track to sell 939,809 F-Series pickup truck sales in the United States in calendar year 2018.

That number is hugely significant. Not only does it represent far greater volume than any other vehicle line can manage (the F-Series was outselling the combined efforts of the Chevrolet Silverado and GMC Sierra by 15 percent at the halfway mark), it would also mark the first occasion since 2005 in which any vehicle line topped the 900K mark.

The F-Series accounts for 36 percent of U.S. Ford Motor Company sales, outsells Ford/Lincoln cars by nearly two to one, and outsells all Ford/Lincoln SUVs/crossovers by roughly 2,000 units per month. Use Volkswagen, a global powerhouse, for further comparison: the German brand isn’t likely to sell 400,000 vehicles in America this year. With one-third of the year remaining, Ford has already sold 603,926 F-Series trucks.

But the track towards 939,809 is important for another reason. It’s also 298 sales greater than Ford’s all-time best number. What does Ford need to do during the final four months of the year to break its record? (Read More…)

By on September 6, 2018

2018 Ford F-150 , Image: Ford

As far as safety recalls go, this one’s pretty sizeable, and it impacts a company that’s seen a lot of money lost on safety recalls in recent years. Ford Motor Company has announced the recall of nearly two million examples of the world’s best-selling vehicle to prevent the seemingly unlikely occurrence of seatbelt-related blazes.

The recall, affecting 1,995,776 trucks in North America — 1,619,112 of them in the United States, is the result of 17 documented fires or reports of smoke in 2015-2018 model year F-150 regular cabs or SuperCrew models sold stateside. Another six incidents took place in Canada.

The fires originated inside the vehicles’ B-pillar, with the seatbelt pretensioner as the source of the issue. While the life-saving device works properly to restrain the front-seat driver and passenger in the event of a crash, it’s what occurs after the device’s deployment that has Ford worried. (Read More…)

By on August 31, 2018

Image: Harley-Davidson

It was always a weird partnership, but, despite ending five years ago, it seems a struggling Harley-Davidson can’t stop thinking about its ex.

For more than a decade, Ford Motor Company sold Harley Davidson Edition F-150s to consumers whose other car was a bike. The “wow” factor varied, as over the years the model morphed from an appearance package to a performance variant to a luxury castle, only to be muscled aside by a growing roster of high-end trims.

Well, Ford and Harley-Davidson are back at it, but it isn’t an official reunion. (Read More…)

By on August 24, 2018

Here’s that Ranger day
They told me about
And I laughed at the thought
That it might turn out
This way

Apologies to the Chairman Of The Board on that one, but I couldn’t help myself. You see, I never truly believed that the Ranger would return to this country. I absolutely did not believe that it would come back as an American-made product in a newly configured factory, during what amounts to the endgame senescence of its platform. This is the kind of against-all-odds urgency that one typically associates with desperately needed products like the K-car or the first-generation Ranger — vehicles that had to be rushed into showrooms because the dealerships were screaming bloody murder and the Japanese had moved from mere flensing to actual bone-eating.

This Ranger, on the other hand, will arrive in the market to find itself lined up against a few equally superannuated sluggards from Nissan and Toyota, the indifferently-received Colorado/Canyon twins, and… is there anybody else? The unibody Ridgeline? Is it even possible to make money in this segment? Why bother doing it, particularly when the Rangers could have been rushed over from Thailand in a matter of months in the event of another oil and/or confidence crisis?

Ours is not to reason why; ours is but to do and buy. Truth be told, I’m kind of excited about the Ranger, because I saw a bunch of pumped-up ones in Thailand and I was more than mildly impressed. If you could get it with a 3.7-liter V6 in addition to the 2.3L EcoBoost I don’t know if the Chevy dealers would even bother to order any Colorados for stock in 2019. There’s only one little problem: it’s far from cheap.

Which brings us to an unpleasant topic: How much is a compact pickup worth?

(Read More…)

By on August 4, 2018

In a market that shrunk 3.7 percent in July, Ford managed to escape the steep volume loss seen by some of its rivals. Still, the Ford brand saw a year-over-year U.S. sales drop of 2.7 percent last month, with its Lincoln division falling 11 percent. Over the first seven months of 2018, both brands posted a loss — 1.6 percent for Ford, 10.8 percent for Lincoln.

For the Blue Oval, at least, that’s in line with forecasters’ estimates of a slow industry decline in 2018. Lincoln’s another matter.

A peek at Ford’s sales figures shows why Dearborn hasn’t much love for cars. Minus the Fiesta, which you won’t have to worry about much longer, every other Ford passenger car model declined in both July and 2018 (with the niche exception of the GT). Try as they might, Ford’s truck sales couldn’t replace the lost passenger car volume, but they certainly dumped more cash in Ford coffers — on average — for each model sold.

It’s become a safe bet that no matter how Ford Motor Company fares at sales time, the F-Series will do just fine. (Read More…)

By on July 16, 2018

All-New 2018 Ford F-150 - Image: Ford

Future archeologists will recognize this period in man’s history by the thick layer of Ford F-150s covering the entire planet, pointing to an era where one vehicle could seemingly do no wrong.

As the world’s best-selling vehicle line for what seems like forever, the F-Series’ sales performance over the first half of 2018 points to an impending record for the hard-working and increasingly plush lineup. Ford can be expected to push for it. (Read More…)

By on June 25, 2018

Never mind the bollocks coming from professionally cynical actors-turned-rappers: This is America. At least it is for much of this country’s working middle class. The F-150 is designed in America, tooled-up in America, and made in America. By an American company. For a customer base that is overwhelmingly American. It’s also a solid candidate for the title of World’s Best Passenger Vehicle.

Don’t believe me? I don’t blame you. The media has long vilified the full-sized pickup as an avatar of this country’s long-discredited and frankly unwanted silent majority. Never mind the fact that today’s pickups have long surpassed traditional automobiles in many of the qualities that real customers want and will pay for. Nor should you look too closely behind the curtain that covers the deficiencies of unibody SUVs when compared to full-sized trucks. My colleagues in the car business, many of whom are notable for their childlessness, sedentary lifestyles, and complete lack of a classical education, love to screech about BANNING these HICK-MOBILES from the VIBRANT STREETS OF AMERICA. Some of their points have merit: I’m far from thrilled with the ride height of today’s half-tons from both an active safety and a visibility standpoint. Most of their complaints, however, are so much sound and impotent fury signifying nothing more than the fact they can’t afford to drop $60k on a cowboy Cadillac of their own.

The 2018 F-150 is already in showrooms and media fleets, but if you know me then you know I prefer the spin-free zone of the rental counter to the walled garden of a press trip drive. Furthermore, there are thousands of trucks just like this available through secondary sources for prices in the $24,000-28,000 range. What do you get for that money? Let’s find out.

(Read More…)

By on May 17, 2018

2018 Ford F-150 , Image: Ford

It was a drama “worthy of a James Bond script,” the Detroit Free Press‘ sensational headline announced. Ford spokesman Mike Levine provided a hashtag-heavy rundown of the operation’s timeline via Twitter. The automaker even felt it worthy of a lengthy media release.

Never has a supply chain disruption provided a car company so much positive PR. (Read More…)

By on April 20, 2018

2018 Ford F-150 , Image: Ford

Ford was all but gloating… okay, it was gloating when it unveiled the coveted “30 mpg highway” figure for the upcoming 3.0-liter Power Stroke diesel V6 earlier this week. A full-size pickup with a 30 mpg rating? That sets it apart from all others, including the 27 mpg (highway) Ram 1500 EcoDiesel.

What the automaker didn’t mention was how much green you’ll need to shell out for a Power Stroke-powered F-150. Well, the beans are now spilled, but the product positioning seems a little odd. (Read More…)

By on April 19, 2018

2018 F-150 Power Stroke Diesel, Image: Ford

Ford Motor Company claims its 3.0-liter Power Stroke diesel V6, due to appear under the hood of the F-150 starting in May, blows the competition out of the water in terms of fuel economy. The automaker now cites an EPA-estimated 30 mpg highway figure for its light-duty diesel pickup, beating Ram’s 3.0-liter EcoDiesel in pump-passing power.

The real test, however, comes later this year, when General Motors debuts its own light-duty Duramax mill — a Flint-built diesel inline-six of unannounced power and efficiency. (Read More…)

By on April 7, 2018

2018 ford expedition fx4, Image: Ford Motor Co.

Ford Motor Company is calling back nearly 350,000 trucks and SUVs in North America to prevent possible rollaway incidents. The issue — one we’ve grown used to as of late — involves drivers thinking they’ve shifted into park while the vehicle is actually still in gear.

However, this recall isn’t the fault of confused drivers not understanding their newfangled shift levers or dials. There’s a real, physical problem here. (Read More…)

By on April 4, 2018

2017 Nissan Frontier King Cab - Image: Nissan

With an extra selling day compared to the March that came before it, last month saw U.S. new vehicle buyers continue doing what they’ve done for years. By that, we mean snap up trucks and SUVs like it’s going out of style. (There’s no indication it’s going out of style.)

According to figures from Autodata, truck and SUV sales rose 16.3 percent in the U.S., year over year, while traditional passenger cars continued to fade from the minds of new vehicle buyers. That segment declined 9.2 percent, year over year.

Monthly sales figures can be fickle, which is apparently the reason for General Motors’ switch to quarterly sales reports starting next month, but we prefer receiving data more often. And last month’s data paints a very different picture than February’s. Leaving SUVs aside, which pickups soared in March? (Read More…)

By on March 1, 2018

Ford F-250 Lariat

As we told you earlier this afternoon, two of the Detroit Three automakers posted significant year-over-year U.S. sales decreases last month. Ford Motor Company and General Motors both saw American sales volume sink by 6.9 percent. While passenger cars both low-end and premium can usually take the blame for any sales decrease, general wisdom says buyers will gravitate in equal numbers towards SUVs, crossovers, and trucks, cancelling out most, if not all, of the sales exodus.

This isn’t always true. In February’s case, Ford can lay some of the blame at the foot of its best-selling crossover, while GM can finger its full-size truck lineup. Ford Escape sales sank 23.9 percent in February, year over year — a loss making up roughly three-quarters of Ford’s missing vehicles. As customers await new versions of the Chevrolet Silverado and GMC Sierra, the aged models brought in fewer buyers than the same month in 2017 — 16.3 and 25.3 percent less, respectively. Like Ford, that’s roughly three-quarters of GM’s missing February volume.

A 15 percent year-over-year decline at the Ram brand — itself awaiting a new half-ton — brings home the importance of pickups in 2018. (Read More…)

By on January 8, 2018

2018 F-150 Power Stroke Diesel, Image: Ford

Not willing to cede any pickup ground to its rivals, Ford Motor Company will soon open orders for a light-duty diesel pickup. Under the hood of its F-150, the Blue Oval’s new 3.0-liter Power Stroke diesel V6 promises class-leading fuel economy (in a very small class) and greater towing capacity than its Fiat Chrysler competitor.

The model’s trailer-yanking potential is the result of the latest battle in the great, ongoing Torque War. (Read More…)

By on January 2, 2018

2013 Ford F-150, Image: Ford

In 2016, Ford Motor Company’s stable of rear-drive vehicles came under scrutiny for six-speed transmissions that couldn’t decide whether to sprint or crawl. Owners reported that their 2011-2012 F-150s, Expeditions, Mustangs, and Lincoln Navigators would, suddenly and without warning, downshifting from upper ratios to first gear, ultimately forcing the automaker to recall some 153,000 of the vehicles in the United States.

It now looks like it didn’t recall enough of them. Dangerous downshifts continue, and not just in vehicles covered by the recall. Another concern is that the problem is reappearing in supposedly “fixed” vehicles. (Read More…)

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