Tag: ford f-150

By on May 20, 2019

Listen, we’re not going to pretend that Ford’s F-Series is bulletproof. There have been enough recalls of the twelfth-generation’s transmission for us to immediately be accused of being the biggest and fattest of lairs were we to make that claim. However, as America’s best-selling model and an exceptionally popular fleet vehicle, it’s in the company’s best interest to make sure the F-150 is not a turd.

Ford took a risk when it went with an aluminum body for the current-gen model, inviting claims from rival manufacturers that it was no longer a serious contender in the pickup market, as real trucks have steel beds. While Chevrolet’s advertorial “testing procedures” often fell outside the boundaries of what a rational truck owner would do, Ford’s rival was attempting to creating a narrative where saying something was “built Ford tough” could be a considered an insult.  (Read More…)

By on May 3, 2019

2018 Ford F-150 White Two Tone - Image: Ford

Americans love their Ford F-150s, but buyers are increasingly opting for a powerplant boasting fewer than eight cylinders. As such, the automaker is cutting the third shift at the Windsor, Ontario engine plant tasked with building the 5.0-liter Coyote V8.

Ford V8s and Windsor have a long association, but the extraneous employees needn’t worry about hitting the job boards. There’s a much larger V8 in need of assembly. (Read More…)

By on April 24, 2019

Having completed a tribute to Vaughn Gittin Jr.’s 900-horsepower drift car with its Series 1 Mustang, RTR is moving onto Ford’s F-150 — delivering something akin to an unofficial Raptor appearance package. As with the coupe, the pickup attempts to provide RTR’s unique blend of automotive style and performance without obliterating drivability. However, we expect a bruiser to arrive later on, since RTR also sells several beefed-up versions (kits, really) of the Mustang.

For now, shoppers will have to make due with Series 2.0 shocks from Fox, 20-inch RTR Tech 6 wheels, 295/55R20 Nitto Ridge Grappler tires, and a throaty exhaust system from Ford Performance. The engine has not been modified. But RTR assured us that the custom grille does improve airflow to the radiator, which we suppose you could brag about in a pinch.  (Read More…)

By on April 4, 2019

2019 RAM 1500 front quarter

There’s a chill in the auto industry that wasn’t present a year ago. Sales are down compared to this time last year, with only a select few automakers posting year-to-date gains. Among members of the Detroit Three, volume loss is the order of the day.

Over the first three months of 2019, Ford sales sank 1.6 percent, General Motors sales declined 7 percent, and Fiat Chrysler volume dropped 3 percent. While the long-predicted slowdown is upon us, rivalry in the lucrative full-size pickup segment has never been hotter — and the battle for second place among the top three truck nameplates shows no signs of ending. (Read More…)

By on March 21, 2019

There are wars being waged on all fronts in the half-ton pickup truck market, from towing prowess to outright power ratings. Not ones to pass up an opportunity to bash their competitors over the head with a truck-shaped chair, manufacturers seem to take every opportunity to harangue their opponents – especially when empirical data puts them in the driver’s seat.

The latest to do so? Ford, leveraging the recent IIHS crash test results of its 2019 F-150 Crew Cab pickup to take a shot or three at The General.

(Read More…)

By on March 8, 2019

Part of the appeal of pickup trucks is that they can be many things to many people.

Tow machine to haul your boat? Check. Home-improvement aid? Sure, throw those 2x4s in the back. Guarantee that your friends will call you when they need help moving, even if they never call you any other time? Sure. Cowboy Cadillac? If you like cruising the streets of Texas in comfort, pardner.

Ford’s F-150 is already at least perceived as doing all those things well – Ford doesn’t sell approximately a zillionity billion for no reason – and adding a diesel powertrain to the mix doesn’t hurt.

(Read More…)

By on February 23, 2019

Focusing primarily on the U.S. market sometimes leads to a skewed view of what the average global consumer demands in their driveway, but not always. Broader trends don’t respect geographical boundaries; interest in light trucks doesn’t stop at the border.

As American buyers increasingly demand more additions to their high-riding vehicle buffet, the same call can be heard in other markets. And, just as Americans took home more electric vehicles (thanks, Tesla) in 2018, the segment recorded significant growth in places you’ve never visited.

However, the world still loves the Ford F-150. No change there.

Let’s take a global peek at last year’s buying decisions. (Read More…)

By on February 13, 2019

2013 Ford F-150, Image: Ford

Ford Motor Company announced a recall of 1.48 million F-150 pickups Wednesday, the latest callback related to a six-speed automatic transmission that can suddenly crash-dive to first gear.  (Read More…)

By on January 16, 2019

As it prepares to launch a battery electric crossover, likely named Mach E, in 2020, Ford’s product boss told Blue Oval fans — and nervous investors — that the company isn’t in the habit of losing money with its products. As such, the upcoming Mustang-inspired crossover, like Ford’s other planned EVs, won’t be Fiat 500e-like money drain.

That’s one of the company’s promises, and here’s another: an electric F-150 and Transit. (Read More…)

By on December 22, 2018

All-New 2018 Ford F-150 - Image: Ford

Harnessing the magic of electricity to keep your engine block toasty is a better option than crossing your fingers and saying a silent prayer before turning the key (or pressing the button) on cold mornings. Unfortunately for Ford F-150 owners living in northern climes, the block heater residing beneath their truck’s hood might pose a danger to their vehicle — and perhaps their house.

Hoping to remedy a fire risk, Ford Motor Company has issued a recall on roughly 874,000 late-model F-150s in North America. (Read More…)

By on December 19, 2018

With all the light-truck product buzz surrounding Ford, one thing that’s gone relatively unmentioned is the impending debut of a new F-150. Yes, the world’s best-selling vehicle since the dawn of time, or at least it seems that way.

The 2019 Ranger midsize pickup garnered plenty of page space this week, and oceans of digital ink keep the upcoming Bronco afloat in speculative press, but it’s looking like we’ll see a new F-150 before any of us get a chance to lay a finger on Ford’s retro off-roader. (Read More…)

By on October 3, 2018

2018 Ford F-150 - Image: Ford

Much has been made of the impact of two hurricanes, Harvey and Florence, and the two storms’ impact on September vehicles sales in the United States. Harvey swamped the Houston-Galveston area in August 2017, leading to an uptick in vehicles sales the following month, while Florence menaced a broad area of the U.S. Southeast for days in September 2018.

For Ford especially, these storms are the stated reason for the vaunted F-Series line of pickups suffering its first year-over-year sales drop in 16 months. If you can forgive April 2017, when the F-Series failed to clear the previous year’s bar by 117 units, that winning stretch can be lengthened to 23 months. Was Mother Nature truly to blame? (Read More…)

By on September 27, 2018

Ford confirmed the assembly locale of its F-150 Hybrid this week, saying the electrified pickup would not stray from its aluminum-bodied brethren. The hybridized F-Series will, unsurprisingly, go into production at the Rouge’s Dearborn Truck Plant in 2020, with additional (non-hybrid) production handled by Ford’s Kansas City Assembly.

The automaker made the announcement as part of its 100th anniversary celebration of the River Rouge Complex. While that left the F-150 proclamation a little light on details, Ford previously said the model would probably not be a plug-in hybrid, but would boast outlets for electrically powered tools/devices — functioning as a mobile generator. However, the announcement itself focused primarily on celebrating the Rouge’s centennial.  (Read More…)

By on September 25, 2018

2018 Ford F150 assembly line -Image: Ford

Ford Motor Company is currently on track to sell 939,809 F-Series pickup truck sales in the United States in calendar year 2018.

That number is hugely significant. Not only does it represent far greater volume than any other vehicle line can manage (the F-Series was outselling the combined efforts of the Chevrolet Silverado and GMC Sierra by 15 percent at the halfway mark), it would also mark the first occasion since 2005 in which any vehicle line topped the 900K mark.

The F-Series accounts for 36 percent of U.S. Ford Motor Company sales, outsells Ford/Lincoln cars by nearly two to one, and outsells all Ford/Lincoln SUVs/crossovers by roughly 2,000 units per month. Use Volkswagen, a global powerhouse, for further comparison: the German brand isn’t likely to sell 400,000 vehicles in America this year. With one-third of the year remaining, Ford has already sold 603,926 F-Series trucks.

But the track towards 939,809 is important for another reason. It’s also 298 sales greater than Ford’s all-time best number. What does Ford need to do during the final four months of the year to break its record? (Read More…)

By on September 6, 2018

2018 Ford F-150 , Image: Ford

As far as safety recalls go, this one’s pretty sizeable, and it impacts a company that’s seen a lot of money lost on safety recalls in recent years. Ford Motor Company has announced the recall of nearly two million examples of the world’s best-selling vehicle to prevent the seemingly unlikely occurrence of seatbelt-related blazes.

The recall, affecting 1,995,776 trucks in North America — 1,619,112 of them in the United States, is the result of 17 documented fires or reports of smoke in 2015-2018 model year F-150 regular cabs or SuperCrew models sold stateside. Another six incidents took place in Canada.

The fires originated inside the vehicles’ B-pillar, with the seatbelt pretensioner as the source of the issue. While the life-saving device works properly to restrain the front-seat driver and passenger in the event of a crash, it’s what occurs after the device’s deployment that has Ford worried. (Read More…)

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