By on May 20, 2022

We return to the Ford Festiva once again today, as the subcompact Mazda-designed hatchback stormed North American shores. It did so wearing a Ford badge and a South Korean VIN, courtesy of a Kia factory. But North America wasn’t the only place it landed.

As we learned last time, the Festiva was built in several different countries and assumed many identities over an extensive history. The Festiva still has not reached the end of its life, but we’ll cover that in a separate article. We pick up today in North America, circa 1987.

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By on May 12, 2022

We return to our Rare Rides Icons coverage of the Ford Festiva today. An important world vehicle for the likes of Ford, Mazda, Kia (and eventually many others), the Festiva arrived at a time when rear-drive subcompacts were being replaced by much more efficient models that were front-drive. And the Mazda-designed Festiva was certainly more efficient and more front-drive than the Fiesta it replaced.

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By on April 29, 2022

We embark on the important and global tale of a subcompact hatchback today. Your author referenced it last week in Part I of our Kia large cars series, and now it’s time for the promised comprehensive Rare Rides coverage! Manufactured in various places around the world, our subject vehicle lived a long life and had no fewer than 10 identities over its impressive 17-year span. We’re going to party, karamu, Festiva, forever.

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By on April 22, 2022

Ford’s commercial vehicle arm has been teasing the upcoming Tourneo Custom EV ahead of its formal debut on May 9th, 2022. Ford Pro is eager to expand its lineup of all-electric light commercial vehicles and has already started production of the E-Transit, making the Euro-focused Tourneo the next model queued to be juiced up.  (Read More…)

By on March 14, 2022

Ford badge emblem logo

Ford Motor Co. has shared its intent to launch seven fully electric vehicles in Europe, including a battery-electric variant of the Puma subcompact crossover, its best-selling (and looking) passenger car for the market. Though the first EV in its new product offensive will be a midsize crossover helping Blue Oval deliver on a previous promise to manufacture electric vehicles in Cologne, Germany.

The unit is said to capitalize on Ford’s partnership with Volkswagen Group by leaning on the latter entity’s MEB platform that already underpins VW’s ID products and Audi’s e-tron vehicles. Driving range is estimated at 311 miles per charge, with the company anticipating a formal debut later this year. (Read More…)

By on November 29, 2021

Today we conclude the Ford Capri’s story with its third and final generation. After the Mark I’s promising start as a simple and affordable sporty coupe, the Mark II went a bit too soft and comfortable and diverged into many different trims as Ford tried to appeal to a wider audience.

“We can fix it!” exclaimed Ford. Time for Capri Mark III.

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By on November 22, 2021

We continue our series on the sporty European market Ford Capri today. Introduced in 1969 as a pony car to suit customers outside of North America, Capri proved an immediate success across Europe and found a more limited customer base in North America too. By the mid-Seventies, times had changed and it was time for a new Capri, the Mark II.

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By on November 15, 2021

Across two generations and nearly two decades of production, the Ford Capri existed as the European market alternative to the very America-centric Mustang. Basic or more luxurious, thrifty or more powerful, Capri played an important role in its day: It brought a practical, fun driving experience within reach of the average European family consumer.

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By on March 13, 2020

Today’s Rare Ride put me immediately in mind of the Austin Cambridge featured in this series last year. Both were intended primarily for British customers, and both have a similar upright sedan shape which seemingly made so many British cars of the Fifties look exactly the same.

Let’s take a look at some basic Euro Ford transportation that was grandfather to the Cortina.

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By on March 12, 2020

Ford’s plan to rein in costs and grow profit (well, create it, to be more accurate) in the European market will see the automaker shed dealers en masse.

Figuring those who really want to test drive a vehicle will be willing to go the distance to do it, Ford’s dealer cull coincides with the release of an online sales platform. That platform rolls out alongside the first model offered through it: the electric Mustang Mach-E. (Read More…)

By on August 27, 2019

Ford has executed an on-then-off strategy with regard to its Fiesta offering in the North American market. Currently in off mode, your local Ford dealer encourages you to look at the sporty and capable first-ever third-world offering EcoSport instead.

But today we’re stepping back in time to 1978 to take a look at the genesis of Fiesta. The Fiestasis, if you will.

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By on June 6, 2019

Ford of Europe

As Ford Motor Company attempts to turn around its money-losing overseas business, its manufacturing footprint — and workforce — continues to shrink. In the UK, the automaker plans to end operations at its Bridgend, Wales engine plant by September 2020, citing “significant underutilisation” of the facility.

The Bridgend plant builds Ford’s 1.5-liter EcoBoost four-cylinder and unfamiliar-to-Americans 1.5-liter three-pot, but demand is drying up. (Read More…)

By on May 13, 2019

Ford badge emblem logo

Having already announced plans to cut thousands of jobs in Europe in an effort to stem the region’s ongoing cash hemorrhage, Ford has reportedly begun re-examining the United Kingdom. Initially, the automaker’s restructuring plan involved ending production at a transmission plant in France, killing the C-Max in Germany, and dissolving its Ford-Sollers joint venture in Russia.

While Ford hoped to shed as many employees as possible through voluntary retirement, it acknowledged it would have to fire at least 5,000 people in Germany and an unspecified number of U.K. citizens in March. The company hasn’t settled on a figure, though inside sources claim it should be no more than 550 jobs — all of which should be of the non-manufacturing variety.  (Read More…)

By on April 29, 2019

This author absolutely loves Ford Europe’s extracurricular mobility projects, in the same way someone might enjoy Tommy Wiseau’s The Room or watching Orson Welles’ drunken wine advertisements for Paul Masson.

While certainly not as good as the automaker’s noise-canceling doghouse, lane-keeping bed or slow-moving Carr-E puck (my all-time favorite “mobility innovation”), Ford’s new shopping cart isn’t far behind in terms of accidental amusement. It just happens to have enough practical applications to avoid being hysterical.  (Read More…)

By on March 16, 2019

After a fiscally damaging year that Ford CEO Jim Hackett implored employees to forget, cuts are coming to the automaker’s workforce, and America won’t be spared. But America can wait, as that region remains a major profit generator. Other regions aren’t, and the automaker’s axe has already fallen in South America.

Now it’s Germany’s turn, with Ford announcing the loss of “more than 5,000” workers in that country. (Read More…)

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