By on July 24, 2018

Ford Motor Company announced Tuesday that it has formed formed a subsidiary — Ford Autonomous Vehicles LLC — devoted entirely to autonomous vehicle development. That’s probably the catchiest name we’ve heard since Bank of America Corp or Waste Management Inc. However, you don’t need a clever moniker when you’re dumping $4 billion into a project, which Ford intends to do through 2023.

With all the current drama and distrust surrounding self-driving cars, we thought there was a chance automakers would cool off on pushing for it so aggressively. But while some OEMs curbed their futuristic rhetoric ever so slightly, practically everyone else kept the pedal to the metal — an analogy that will lose all meaning once computers drive us everywhere.

Let’s see what The Future™ looks like in and around Dearborn.
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Recent Comments

  • MRF 95 T-Bird: Yes I meant the Fox based Mark VII. I added an extra Roman numeral. Et tu Brute.
  • slavuta: “The robots are coming.” Have you read R.U.R. ?
  • 28-Cars-Later: Short term sure, but for the mid term it remains to be seen for the dealers since for the most part...
  • 28-Cars-Later: The robots are coming.
  • Dan: My gut reaction is the same as yours, but after you spit out your coffee go and check what actual BMWs and...

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