Tag: Flop

By on March 8, 2010


When the production version of the Honda CR-Z debuted at the Detroit Auto Show, TTAC’s judgment was swift and harsh. Paul Niedermeyer’s piece “Why The Honda CR-Z Is So Ugly And Should Never Have Been Built” met with more agreement than dissent, and with good reason. Even though the hybrid coupe is still months away from going on sale, Honda engineers and dealers are already talking about their misgivings about the project, belying the project’s lack of originality and its poor chances for commercial success. CR-Z Chief Engineer Norio Tomobe describes his struggle to initiate the project to Automotive News [sub].

We had serious doubts about whether this would bring new value. I really struggled for a new idea, and we decided to start over from scratch. The hybrid finally gave us the wow factor.

This also marked the point where Honda’s US bosses started to lose interest in the project.
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