By on November 7, 2019

With automotive connectivity kicking down the door to new sources of revenue, General Motors’ OnStar has already undergone a few changes since its debut in 1997 model-year Cadillacs. We’ve criticized some of the most recent ones, annoyed that GM is trying to utilize driving data to turn people into both master and slave. Last year, CEO Mary Barra said the automaker would expand into areas “that will generate revenue and profitability as we leverage the connectivity and then the ability to monetize data both in the vehicle and sharing it with other companies.”

While we can’t say we’re fond of her position, it’s likely to make the company heaps of cash. Tweaking automobiles to emit a constant stream of data back to headquarters does have its advantages, and businesses are, unsurprisingly, keen to capitalize on them. On Thursday, General Motors announced the launch of OnStar Vehicle Insights — a new telematics tool for fleet owners and operators.

The new management service seems cool, but the foundation it’s built upon might make you a bit uneasy. And it’s technically already inside your vehicle, assuming you own a GM product that’s less than five years old. You just have to pay to gain access.  (Read More…)

By on June 7, 2018

We’ve prattled on before about how General Motors sees data mining as its next big business opportunity. While much of our take focused on the risk that customers might lose their privacy and become both commodity and consumer, it would be stupid to suggest it isn’t also a highly lucrative business strategy.

Social media outlets sell your personal information on a daily basis and other industries see potential in that. GM isn’t the only automaker jumping on the bandwagon, it’s simply the one with the most transparent blueprint.

Ford recently opened up about its own data strategy. The company previously announced large investments into data centers, stating its intent to equip 90 percent of its global fleet with modem connectivity by 2020. Ford Smart Mobility was also reorganized earlier this year, an effort that included the acquisition of two tech firms focused on transit data. The automaker split the group to focus on key areas: transportation data, marketing, tech development, and the management of previously established programs like FordPass and Chariot.

Ford obviously had a plan in the works for a while, but we didn’t know exactly what Ford’s execution would look like until now.  (Read More…)

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