#ff

The honeymoon is over before it even began. The State of Nevada is ending its relationship with automaker Faraday Future, which once promised to build a vast and glorious manufacturing facility within its borders — in exchange for tax incentives.

Eschewing construction of its $1 billion promise in North Las Vegas due to financial woes, Faraday was insistent that it was going to begin construction on a smaller assembly plant before tackling the rest of the build site. According to the company, a bijou factory was to be the first phase of a multi-stage approach intended to bring the FF 91 swiftly to market.

In July, Faraday Future announced it would be placing that project on hold as well, but remained committed to using the Nevada site for long-term vehicle manufacturing. Until then, it said it would shift its business strategy “to position the company as the leader in user-ship personal mobility — a vehicle usage model that reimagines the way users access mobility.” If anyone knows what that gibberish means, we’d love to know. It’s been several months and we still can’t decipher that sentence into useful information.

Faraday Future, the American electric vehicle startup backed by LeEco founder Jia Yueting, has abandoned plans to construct its now infamous $1 billion factory in Nevada due to severe financial woes. It’s another nail in Faraday’s coffin as the firm was claiming it would resume construction of the plant less than six months ago.

Work at the North Las Vegas site stalled in 2016 after repeated nonpayment to the construction firm and numerous suppliers.

It’s become a bit of a running gag, as Jia has begun pleading with literally anyone who will listen to give his automotive endeavors more time to pay up. Last week on Weibo, China’s biggest social-media site, Jia publicly promised to repay his debts as he committed himself his electric car businesses. He then resigned as chairman.

“Please give LeEco some time, please give LeEco car some time,” Jia wrote, admitting he had made financial errors in the past. “We will pay back creditors, suppliers and any other debts.”

We’re not going to recap all of Faraday Future’s staffing issues, financial hurdles, or uncouth business practices. If you’ve visited this website within the last year, you already know the company has some serious problems to overcome.

Despite these hardships, Faraday remains convinced it’ll resume construction at its stalled factory site in Nevada and someday bring the FF91 to market. However, we haven’t seen much of the EV since the debut of the beta version at CES in January — and it was beginning to look like we never would.

Then, without much fanfare, a video of the electric crossover surfaced on the company’s YouTube page on Monday. The new video shows a decidedly less beta-looking vehicle than Faraday has previewed in the past. That doesn’t mean this is a production car, but it does seem to show what one might look like if FF can weather the storm.

Faraday Future’s preeminence in bad publicity has been unsurpassed as of late. It has amassed legal disputes almost as fast as I can report them, so another lawsuit might seem par for the course — until you realize it’s for an almost trifling amount over a mismanaged squabble surrounding the company’s domain name.

A complaint was filed against the automotive startup in San Francisco County Superior Court on November 18th of last year by a business acting as a broker for obtaining the company’s current domain name. The document outlines a $210,000 claim against Faraday for neglecting to remunerate Domains Cable for services that resulted in the acquisition of FF.com.

Faraday Future, the Chinese-answer-to-Tesla car company whose travails have been worthy of three concurrently running soap operas even though they have yet to put a single car anywhere near a showroom, debuted a sorta-concepty-production thing this week. And boy oh boy did the knives come out. But why?

Jeff Sanders, my best friend and reason for this series’ existence, once said “Ferrari’s are the tits” for all designers. It’s true, as his immense skill received far more praise from the design boffins at the College for Creative Studies when he set his sights on a Ferrari instead of his beloved American brands. But tits for all (so to speak) changed when a friend gave me her guest pass to the Ferrari Club of Houston’s monthly meeting. Arriving in appropriate style thanks to my brother’s Testarossa, I chilled out with my Ferrari lovin’ gal pal. I also prepped myself for the Pimp-Mobile Testarossa jokes, often rehearsed by heavily depreciated Ferrari 348/355/360 driving bon vivants. It was a CCS design review all over again, to a lesser extent.

Then I opened the showroom door and saw my first Ferrari FF. Everything about this day changed. Won’t you join me for the rest of the story?