Could Aviator, Not Continental, Begin the End of Lincoln's Alphabet Soup Naming Scheme?

Updated with statement from Lincoln at bottom.

If rumors prove true, Lincoln could end its love affair with MK alphabet soup names with a new Aviator based upon the new Ford Explorer.

According to a second-hand source, TTAC has been told Ford engineers are working on a project internally called ‘Aviator’ based on the new Explorer. The source also stated there will not be a next-generation Ford Flex and will kill off the Lincoln MKT in the process.

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2015 Ford Explorer Limited Rental Review

I’ll put the pedal to the flo-ah/of my two-tone Ford Exploh-ah

You know how it’s done.

– Ice Cube, Down For Whatever

The great O’Shea Jackson penned that lyric in 1993, and I know exactly what Ford Explorer he meant. Back in the day, the Explorer Sport was a three-door SUV that could be bought as either RWD or 4WD. It was based on the Ranger, and it was available in a black-and-silver combo that would have undoubtedly pleased Cube, who was the world’s most famous Raiders fan (somewhat presciently, he also accented the word Fleeeeeeex in that song). Back then, the Explorer was being leased by everyone from wannabe rappers to bored Northern Virginia Housewives because Ford was guaranteeing residual values that were simply otherworldly. It was the first SUV that I can remember being that ubiquitous.

Then the whole Firestone thing happened.

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Future Ford Explorers, Expeditions Could Wear All-Aluminium Bodies
Holy Explorer – 2006 Ford Explorer Capsule Review

For the past two weeks, Your Man in Abu Dhabi is now Your Man in Amman. Being the Best and Brightest, you already know Amman is in Jordan and in addition to being the capital, it is the most populous city is the country. It is also one of the oldest cities in the world. Jordan itself contains some of the oldest historical sites in the world; including a Roman coliseum, aqueducts and several biblical sites.

At my disposal is a rented 2006 Ford Explorer. So I elected to adopt the name my persona, for a least a day and embark on a mini-pilgrimage along the Dead Sea.

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Monday Mileage Champion: 2000 Ford Explorer

Every classic Mercedes enthusiast and their antique mother will brag about the longevity of their ride. Then you have the Camrys. The Accords. The Volvo 240/740/940 triplets. Silverados. F-150s. Crown Vics. Town Cars. And of course the VW TDI models.

They all will endure along with Cavalier cockroaches and the ever ready Rangers. But there is only one true ‘Exploder’ in the car business.

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Super Piston Slap: A Love Supreme, A Traveling DashMat

TTAC Commentator supremebrougham writes:

Hey Sajeev…

I just got done reading the Ranger piece on TTAC, and I decided that I want to ask you something. A few months ago I lost my Father, and last week my Mom gave me his ’03 Ranger to use as a trade for a new Escape.

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New or Used: Wear a Cup Edition

William writes:

My wife is currently in the market for a new car. Our current garage consists of her 2008 Ford Explorer XLT Ironman Edition V8 that gets a dismal 16 MPG in mixed driving, and my beloved 2010 G37S 6MT that I love in every way, and gets a decent 22 MPG in mixed driving when I’m not laying into the throttle. The Explorer is paid for, and while I mentioned selling it to buy whatever she wants, she’s having none of it, as we do tow with it every now and then and she has an attachment to Explorers. This is her second Ex, RIP 2002 Explorer @ 210k miles. Currently we’re looking at a few cars. She needs room, so a hatch is preferred.

Mini Cooper S Countryman
Lexus CT200h
Toyota Prius

Any suggestions? Price isn’t an issue and we plan to keep it for a while. Many Thanks. Bryant S

P.S. No, we don’t want a Panther :)

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New or Used: A Truck For My Love

(www.sogeshirts.com)

Matt writes:

Sajeev and Steve,

I think it’s time to replace my wife’s 2005 Honda Odyssey EX-L. It’s got 48,000 on the clock and has developed a few problems over the years. Power side doors that get wonky on really cold days, a slow leak in the AC system, a leak somewhere around the windshield, and an intermittent airbag light most recently, to name a few. None of these things is that big a deal, but considering that my wife has held a grudge against me for convincing her to buy a minivan in the first place, they are just mounting evidence in her case to replace the Ody.

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U-Haul Won't Rent Trailers To Explorers, Idiot Lawyers (Not Unibody Construction) To Blame

Should you be afraid of towing in a new Ford Explorer? Though the newly-unibody Explorer is rated for up to 5,000 pounds, Jack Baruth noted in his review that

My experience pulling my race car on an open trailer with my Flex indicates that the D4 chassis is more than up to the job, but that the transmission just feels delicate. Serious towing with a sideways gearbox frightens me, and it should frighten you, too.

And though you might well share Jack’s nervousness about towing in a new Explorer, the law of the land says it’s safe pulling up to 5,000 pounds. Even so, Consumer Reports found out the hard way that not everyone believes in the Explorer as a safe, effective towing machine. Namely the equipment rental company U-Haul appears to have some kind of problem with the Explorer, as CR’s Eric Evarts explains

I called U-Haul to see about renting their largest, 6×12-foot open trailer to drag the mulch home. “Come on down! $29.95 for the day,” the friendly attendant said.

Eager to finish that day and save $18 by delivering the mulch myself, I trundled off to the local U-Haul lot. As the workers started to fill out the paperwork inside, their faces went ashen the second I said, “Explorer.”

“Sorry, we won’t let any equipment out behind an Explorer,” they said, and began putting away their pencils.

Huh?

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Ask The Best And Brightest: Would You Recommend A Ford Explorer?
Despite being on something of a roll product-wise, Ford has just experienced its second run-in with Consumer Reports, which failed to give Ford’s new E…
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Review: 2011 Ford Explorer Take Two

I thought the Ford Freestyle would sell well because it was so incredibly functional. It didn’t, even if I bought one myself (in updated Taurus X form). I thought the Ford Flex would sell well because it combined even more room and comfort (if inferior visibility) with the style of a MINI. It hasn’t done well, either. But Ford hasn’t given up. For the 2011 model year the Explorer, which ruled the SUV segment through the 1990s, has been transferred to the Volvo-derived platform that provided the basis for both the Freestyle and the Flex. Why might its fate be different?

In a word: styling.

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Review: 2011 Ford Explorer XLT AWD

Imagine, for a moment, you are a plant. Well, not just any plant. You are Robert Plant, and everywhere you go, people want you to sing “Stairway to Heaven”. I’d rather not, you tell them. Never liked that one much, to be honest. We’ve a much better song that I’d much rather sing. Called ‘Kashmir’, dontcha know. Much better, that one. For years, you refuse to perform the song. You cancel a proposed Led Zeppelin reunion because the promotion company insists, positively insists, that you play “Stairway”. You’d rather play “Kashmir”. And since you don’t really need the money, that’s the end of it.

I suspect the people who run Ford can sympathize a bit with Mr. Plant. Their “Stairway” is a four-door SUV called the Explorer. You might have heard of it. Sold a bunch, that Explorer, even though it was always kind of a hokey tune, a Ranger truck with a cap and a couple rows of plastic-leather seats, perched sky-high on underinflated Firestones.

The Explorer was never a truly outstanding answer to the family-wagon question, so a couple years back Ford created the Flex, which is an outstanding answer. It should have made the Explorer obsolete, but there were two problems. It wasn’t really an SUV, and it wasn’t an Explorer. And since Ford, unlike Zeppelin’s Golden God, needs the money…

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Ford Ordered To Pay $131m In Explorer Rollover Trial
Ford was ordered by a Mississippi jury to pay $131m to the family of a New York Mets prospect who died in a rollover crash in 2001. The ruling came despite F…
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Ask The Best And Brightest: Does The Outgoing Explorer Earn Its "Exploder" Nickname?
This week’s “Haggler” column in the Sunday New York Times was ripped from the pages of TTAC’s beloved Piston Slap series, with a Wend…
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Ford Exploring Counterintuitive Engine Pricing

Last week, the big news coming out of Ford was that the new Lincoln MKZ would be available with a hybrid drivetrain as a no-cost option. With Mercury on its way out, and Lincoln struggling to carve out a niche in the luxury space, that move made a certain amount of sense at the time. What we didn’t know until today is that the “free” hybrid option on the MKZ was only Ford’s opening salvo on the status quo of automotive drivetrain option pricing. Today, with the 2011 Explorer dominating the news cycle, Ford has announced its latest head-scratcher: making the four-cylinder “Ecoboost” engine option more expensive than the more powerful standard V6. Yes, really.

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  • 3-On-The-Tree Besides for the sake of emissions I don’t understand why the OEM’s went with small displacement twin turbo engines in heavy trucks. Like you guys stated above there really isn’t a MPG advantage. Plus that engine is under stress pulling that truck around then you hit it with turbos, more rpm’s , air, fuel, heat. My F-150 Ecoboost 3.5 went through one turbo replacement and the other was leaking. l’ll stick with my 2021 V8 Tundra.
  • Syke What I'll never understand about economics reporting: $1.1 billion net income is a mark of failure? Anyone with half a brain recognizes that Tesla is slowly settling in to becoming just another EV manufacturer, now that the legacy manufacturers have gained a sense of reality and quit tripping over their own feet in converting their product lines. Who is stupid enough to believe that Tesla is going to remain 90% of the EV market for the next ten years?Or is it just cheap headlines to highlight another Tesla "problem"?
  • Rna65689660 I had an AMG G-Wagon roar past me at night doing 90 - 100. What a glorious sound. This won’t get the same vibe.
  • Marc Muskrat only said what he needed to say to make the stock pop. These aren't the droids you're looking for. Move along.
  • SCE to AUX I never believed they cancelled it. That idea was promoted by people who concluded that the stupid robotaxi idea was a replacement for the cheaper car; Tesla never said that.