By on December 19, 2018

I’ve reached a point where Toyota’s non-stop procession of Supra teasers has made me dead to the world… or so I thought.

Since this summer, covering the Supra has become a chore, all thanks to Toyota’s absolute lack of restraint in preemptive marketing. I went from being enthralled — excitedly telling everyone that “the Supra is back, baby” after news broke of the automaker’s 2014 filing with the U.S. Patent and Trademark Office  — to experiencing a deep malaise anytime I read about the upcoming model. You know this because I’ve complained about it before.

There’s just been too much teasing. You can only show me your ankle for so long before I want to see the whole foot. Fortunately, Toyota threw me a bone this week and decided to post a video highlighting the Supra’s exhaust note in delicious stereo sound.  (Read More…)

Recent Comments

  • Tomifobia: Nah, still looks like a high-top sneaker to me, especially in white.
  • jkross22: If people bought vehicles based on needs, value and fun, Toyota wouldn’t be able to keep up with...
  • Secret Hi5: Maybe the dingo ate the marketing dept.
  • Jon: Now he can buy boatloads of stuff… Ok, now you know why no one goes to the lake with me.
  • dukeisduke: @Inside Looking Out And it only took the murder of tens of millions of people to achieve. /only half...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Timothy Cain
  • Matthew Guy
  • Ronnie Schreiber
  • Bozi Tatarevic
  • Chris Tonn
  • Corey Lewis
  • Mark Baruth