By on March 19, 2018

consuming instinct saad coverGad Saad is an evolutionary behavioral scientist who is a professor of marketing at Concordia University in Canada. He’s also an associate editor of the journal Evolutionary Psychology and writes a popular blog for Psychology Today. Some have called him part of the “intellectual dark web”, a diverse group of heterodox academics who are willing to tack against the prevailing winds of thought conformity on today’s college campuses.

Saad applies the principals of evolutionary biology to consumers, but he uses the word consumers in its broadest definition, not just buyers, as humans make many choices about how we use many things. One area of his research has been how hormones affect consumers and also how consuming can affect hormones, in both sexes. For example, when men drive Porsches, their testosterone levels go up. (Read More…)

Recent Comments

  • Inside Looking Out: No V6? Then how many miles it goes fully charged?
  • 2ACL: @FreedMike #ReasonsSheIsMyEx – Good call. I don’t expect a woman to be mechanical guru, but when...
  • Imagefont: When I think about buying a Ford, I think about my wife’s ‘96 Mustang convertible that she owned when I...
  • Lightspeed: One of the best looking K-cars and 224HP in that package is darned respectable.
  • Lightspeed: These are crap, go back and look at the original art-cars – Warhol, Stella, Calder, Lichtenstein.

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber