Tag: EQ

By on August 5, 2020

With practically every automaker on the planet attempting to make the electric vehicle segment work for them as well as Tesla has, they’re stepping all over each other to gain access to the components necessary to build them.

Everything from securing the raw materials for high-density cells to improving relationships with established battery suppliers will be essential for maximizing market share and embarrassing industry rivals like the little bitches they (hopefully) are. This has been especially true of German brands, who are trying to roll with increasingly demanding emission rules in Europe and China while likewise hoping to improve all-electric range and lower EV production costs.

Daimler, which already has supply deals with SK Innovation, LG Chem and Farasis, is seeking to bolster its partnership with China’s Contemporary Amperex Technology Ltd. (CATL) to address some of the challenges listed above. Mercedes-Benz wants to launch its EQS luxury electric sedan using CATL cells in 2021 — ideally with at least 435 miles of range per charge. While Daimler uses Worldwide Harmonized Light Vehicle Test Procedure (WLTP) metrics that typically average lower when assessed by the U.S. regulators, the proposed target remains enviable. (Read More…)

By on May 6, 2020

Mercedes-Benz is nixing its all-electric EQ hatchback, according to R&D boss Markus Schäfer. Instead, it’s going to play a GLA-sized EQA crossover as its next hand.

Speaking with Autocar, Schäfer basically said it was a question of market demand. The EQC has already been delayed until at least 2021 for U.S. customers, though we’ve heard talk that its suspension could prove indefinite as the brand reassesses what should — and shouldn’t — be included in its future lineup. “We have to watch customer demand and, at the moment, SUVs and crossovers are the absolute favorites. Those are our first priorities,” Mercedes’ R&D head explained.

It’s only the latest chapter in a complicated story about an industry that’s constantly having to rethink how it handles electric cars.  (Read More…)

By on August 20, 2019

It would appear that nobody notified Mercedes-Benz that the minivan segment is shrinking faster than male genitals dunked into icy water. Fortunately, while large MPV sales similarly dwindled in Europe by around 30 percent last year, there may be enough positive heat on vans and electric vehicles leftover for the manufacturer to try and bundle both into one package. Enter the Mercedes-Benz EQV — the next arrival for the EQ sub-brand and first non-commercial, electric luxury van offered by an established automaker. Sounds like a niche market.

While not officially scheduled to debut until next month’s Frankfurt Motor Show, the EQV has already been teased as a near-production prototype at the 2019 Geneva Motor Show. Daimler’s also felt comfortable enough to showcase the finished vehicle online, saving a handful of details for the German trade show.  (Read More…)

By on May 14, 2019

Planned successor for Daimler CEO Dieter Zetsche, Ola Källenius, says Mercedes-Benz will significantly reduce development costs under his supervision by accelerating alliances throughout the industry. This, of course, has everything to do with electric cars, as that’s all auto executives seem capable of discussing anymore.

“The cost structure of the electric car is above that of the combustion engine car. We are working hard on lowering this,” Källenius said on Monday. “We need to work on the cost of vehicle architectures. From where we are now, we need to make a significant step by 2025 in terms of cost.” (Read More…)

By on April 13, 2018

Did you ever the the feeling that the Tesla Model S was just an S-Class for EV enthusiasts? Mercedes-Benz sure hopes so, because its CEO, the mustachioed Dieter Zetsche, recently let fly that the brand has a full-sized electric under development called the EQ S. While Mercedes’ core lineup will welcome all manner of hybrid and mild-hybrid powertrains in the years to come, Zetsche says the brand will also start building fully electric vehicles by way of its EQ line.

The EQ nameplate is something we’ve heard a lot about in the past, but its true purpose has yet to be defined by Daimler. Typically, we’ve only seen EQ badging added to concept vehicles promising electrification, with no additional details. But new claims from the CEO suggest the category may be reserved for models that use batteries as their only power source.  (Read More…)

By on September 27, 2017

eq concept mercedes-benz

Daimler has fired back after Telsa CEO Elon Musk returned to Twitter to speak his mind on the company’s decision to drop $1 billion into its Alabama plant. The investment is intended to aid production of a forthcoming electric SUV but, earlier this week, Musk said that wasn’t “a lot of money for a giant like Daimler/Mercedes. Wish they’d do more. Off by a zero.”

The following day, the Daimler responded over social media, suggesting Musk was “absolutely right” and pointed out that it’s actually investing over $10 billion, with only the first billion going into the assembly plant.

Whether you’re interested in electric vehicles or not, you have to admit these inter-automotive squabbles make the entire happening a lot more interesting. While cars themselves can be exciting, the corporate environment that facilitates their production is usually much less so. There’s also a chance that this type of good-natured clashing might result in a more competitive spirit — something we definitely would not mind seeing more of.  (Read More…)

By on September 22, 2017

Mercedes-Benz Alabama Assembly Line - Image: Mercedes-BenzMercedes-Benz is investing $1 billion into its Tuscaloosa, Alabama, assembly operations in order to facilitate the production of its first EQ-branded SUVs in 2020. The investment, timed to roughly coincide with the beginning of Mercedes-Benz ML production in Alabama, is expected to result in the hiring of another 600 employees.

In the near term, Mercedes-Benz has been open with its doubts regarding the profitability of pure electric vehicles. Evidently, the long-term view is different. And it probably doesn’t hurt to pour more money into a U.S. operations hub that accounts for nearly half the vehicles sold by the automaker in America. (Read More…)

By on July 5, 2017

Concept EQ, Exterieur Concept EQ, exterior

Daimler AG is dumping half of a 5 billion yuan sum, or 735 million dollars, into China as part of a joint venture with BAIC Motor Corp. Together, the companies plan to establish the groundwork for competent EV production in the region — meaning a good ol’ fashioned battery factory.

The bill is split between the two firms, as China requires every foreign automaker to partner with a domestic one to do business within the country. The new factory will be a product of Beijing Benz Automotive, a blandly named limited liability company created to further Mercedes’ interest within the country and bolster its EV production capabilities globally. (Read More…)

By on March 29, 2017

eq concept mercedes-benz

After a Wednesday announcement stating it had failed to cut fleet emissions for the first time since 2007, Daimler has promised to expand its electric vehicle program and shorten the timeline. However, the automaker isn’t willing to shoulder all the blame for not being green enough. Consumer trends have shifted strongly toward larger, less efficient crossovers and SUVs in recent years. Daimler knows this better than anyone with global sales of the Mercedes-Benz GLA, GLC, and GLE gradually replacing its more-stagnant sedan deliveries.

Still, Europe has set very specific emissions requirements and the German company has fallen behind. It’s time to make amends by publicly promising new electrified models and a corporate goal closer to the state-sponsored pollution target.  (Read More…)

By on March 24, 2017

mercedes-benz EQ

China’s Chery Automobile Company has filed a formal complaint against Daimler AG over is usage of “EQ” as designation for an upcoming lineup of Mercedes-Benz electric cars. That’s bad news for Benz, as China possesses the world’s largest EV marketplace and Daimler has already begun promoting its future electric lineup using the name.

The German automaker said last year that it would begin producing EQ models in Europe before the end of the decade, with the global sub-brand sold in both eastern and western markets. Unfortunately, Chery already has a fully electric minicar named the eQ that was launched in China in November of 2014. The car is based on the current Chery QQ, which was the centerpiece of a 2005 lawsuit from General Motors following claims that its design was stolen from the Daewoo Matiz and Chevrolet Spark.  (Read More…)

By on August 11, 2016

2016-Mercedes-C350-Plug-In-9

Last week, we told you how Mercedes-Benz planned to go the BMW route and turn its looming roster of electric vehicles into a sub-brand.

All the automaker needed was a name to slap on its gas-free offerings. Well, according to UK trademark application filings first reported by Autocar, the new sub-brand’s name is… (Read More…)

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