Tag: Enzo

By on May 7, 2010

Despite breaking new ground in the field of brand leverage with its Ferrari World Abu Dhabi theme park, Ferrari does seem to have lost the plot a bit in relation to its “other” business building expensive sportscars. Ferrari’s abandonment of the manual transmission might be justified by faster lap times at Fiorano, and the lightning-fast, dual-wet-clutch transmissions that replace them certainly seem to help keep the Scuderia at the bleeding edge of technology (even if they’re designed and built by Getrag). But underlying the faster times, higher speeds and “digital supercar” honorifics from the motoring press, there’s a sense that Ferrari’s progress must accommodate an ever-more ambitious business plan as much as design the world’s most capable and emotive sportscars. And it’s starting to bear some troubling fruit.
(Read More…)

By on December 23, 2009

Next up in our impromptu series of car ads featuring spurious comparisons: the Smart as Supercar. Not buying it? Hey, it’s still better than comparing your car to a pair of socks.

Recent Comments

  • Lorenzo: FreedMike, he’s right. There’s the beltway elite, and everybody else. The elite were untouched...
  • Tim Healey: I’d like to point out our moderators have very much not been removed and are still diligently...
  • Lou_BC: 70’s to early 90’s era pickups, Jeeps, Bronco’s, Ramcharger’s are selling for...
  • Corey Lewis: The -correct- ride for a successful businessman there is a large sedan, in one of four acceptable...
  • SCE to AUX: Oddly, Mercedes already knew you would say that. Guilty!

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber