Tag: enterprise

By on May 16, 2022

We return to our coverage of Kia sedans today and discuss a midsize from just prior to the flagship Enterprise we discussed last time. Kia offered the first midsize car to bear its branding in 1987 when it introduced the new Concord. Concord was essentially a broughamed, front-rear clip swap take on the GC platform Mazda 626. Mazda discontinued the GC 626 that year and immediately sold the platform and tooling to Kia. A couple of years later, the Concord spawned a lesser sibling called the Capital. Capital looked very similar to the Concord but sold to a more economically-minded customer with its much lower level of equipment and low-powered engines.

When the Capital finished up its run in 1997, it was replaced by a compact car Kia had on sale for a few years already: The Sephia. Sephia wouldn’t do for Concord-level customers though, and upon the sedan’s discontinuation in 1995 they were directed to an all-new Kia. The company was ready with its new midsize to bookend the Concord, and it went on sale the same year. Though the new car was again on a donated platform, it was the first time Kia had some leeway to design a midsize of their own. It’s time to discuss Credos.

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By on May 11, 2022

We’ve reached the end of the Nineties in Kia’s midsize-or-more sedan story. It was a time of modernization across Kia’s portfolio, and 1998 and 1999 were years of expansion in particular: Kia introduced an impressive nine all-new models across those two years.

For its larger sedan lineup, the dated Potentia (a rework of the Eighties Mazda Luce) continued on in its popularity in the South Korean market. Potentia was updated from its original 1992 looks for 1998.  However, that same year Kia introduced a new large luxury sedan to its lineup. The company once again relied on friendly product partner Mazda. Let’s talk about Enterprise.

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By on May 4, 2021

With rental companies coming off a particularly lean 2020, fleet downsizing turned out to be a necessity for many agencies. Unfortunately, demand for rental vehicles has begun to return and some markets have found themselves operating with an insufficient number of cars. The upside to this is the ability to charge exorbitant fees for models nobody wanted to rent in the first place. But businesses can’t cash in on vehicles that didn’t get rented, leaving agencies desperate for new product that’s been backlogged by the auto industry’s semiconductor shortage.

The solution is a novel one, at least for rental companies. Rather than gamble the business on whether or not supply chains normalize before summer, they’ve been prowling auctions and hoovering up used cars in record numbers.  (Read More…)

By on September 11, 2019

We’ve all been there at one time or another — standing in line at the counter of the rental car company. Perhaps you made a reservation in advance, perhaps not, but your fate was sealed the same when a class of vehicle was selected. From there, you were left in the hands of the person working the counter at Rental Car Incorporated.

Today we’re going to talk about the times you’ve lost at rental car roulette.

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By on October 22, 2018

Car rentals have evolved rather dramatically in the new millennium. While you can still reserve over the phone before walking into an office to pick up the manager’s special for the agreed upon timeframe, alternatives are many. ZipCar transformed how some people get around an urban environment by allowing customers access to an array of automobiles at hourly rates. Seeing its potential, Avis acquired the company in 2013, expanding its function to include a less stringent return policy via ZipCar Flex.

Meanwhile, Enterprise has its own short-term rental services. Recently, the company has been on a kick to purchase as many mobility firms as it can. Hertz, which has been a little slower to dive into mobility culture, does offer alternatives to traditional rentals in specific markets. It also announced a new strategic partnership with the tech firm Aptiv last July to start testing autonomous fleets this fall.

This, of course, is all taking place in an era where carmakers are launching fleets of their own while attempting to rebrand themselves as data and mobility companies. But surely these rental agencies are just hedging their bets and trying to adopt new tech to better serve their customers. They’re not about to adopt the same tired rhetoric, are they?   (Read More…)

By on January 18, 2017

Hyundai Sonata Rental with broken rear window, Image: © 2017 Jack Baruth

I closed the driver’s door and the back window of the 2017 Hyundai Sonata simply fell into the passenger compartment, a thousand little pieces sprinkled over my luggage, my spare pair of shoes, my son’s child seat. It was about 10:45 on a Saturday night. Danger Girl, my son, and I were nearly 400 miles away from home. It was 26 degrees outside. And we were about 40 miles from the nearest town with more than one stoplight.

Did I mention that the car in question was a rental?

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By on July 3, 2016

Jack Taylor Headshot, Image: Enterprise Holdings

Jack Taylor has parked his car in the Emerald Aisle for the last time.

The man who built a rental-car company on top of a leasing business, birthed from a side office in a St. Louis Cadillac dealership, has died at the age of 94.

Enterprise Rent-a-Car grew in an unconventional way compared to its competitors, which focused mainly on airports. Mr. Taylor’s company instead leveraged home-town business with downtown locations to offer vehicles for purposes other than out-of-town travel.

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By on March 21, 2016

Lotus Elise At Hertz

It’s the triumphant return of Ask Jack, the question-and-answer series that has proven to be significantly less popular than Ask Bark. Today’s question comes from several commenters on the Malibu LTZ Review, and it can be summed up like this:

If you’re only driving 500 miles or so during the weekend, why would you rent a car instead of taking your Accord/911/Boxster/Neon/Tahoe/Fiesta/motorcycles/bicycles/Uber/Southwest/Car2G?

I’m glad you asked. Really, I am. ‘Cause otherwise, today’s column would have been a long snd slightly sorrowful re-telling of a time I accidentally let my S5 roll downhill into a concrete parking block because I had both of my hands between some young mother’s legs in the passenger seat and my foot slipped off the brake when I leaned all the way over towards her.

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By on December 1, 2015

 

Uber and Enterprise Rent-A-Car announced Tuesday a pilot program in Denver to rent cars to mobile entrepreneurs for ride-sharing services, according to the Denver Post.

The program, which will cost $210 a week on top of a $500 deposit, will make available cars to roam the city streets for people who don’t sleep for a week at a time. The $210 cost for the rental will be automatically deducted from the driver’s earnings, and if the driver doesn’t make enough to cover the cost of the car they’re still totally on the hook.

“What we’re trying to do here is lower the barrier to entry for someone who does want to work with Uber but who does not have a qualifying car or doesn’t have a car at all,” Andrew Chapin, Uber’s Head of Vehicle Solutions, told the Denver Post.

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By on August 11, 2015

 

Nissan and Enterprise CarShare announced Tuesday a plan to equip 90 colleges and universities in the United States exclusively with Nissan cars for students to move, haul, travel (and barf in the backseat) for $5 an hour until Dec. 31.

Presumably, the college experience includes familiarity with the Versa Note’s hand-crank windows and will ultimately feed into Nissan’s College Grad sales program.

(I’d like to say the whole thing will be wildly ineffectual, but while typing away on my Mac this morning the first basis for reference I could think of was my elementary school’s beige Apple crapboxes in the 1980s. On that basis: It’ll work, Nissan.) 

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By on August 6, 2015

2014_chevrolet_impala_limited_lt_fleet_in_glen_burnie_md_4570130427506866859

Just like children who pledged allegiance to the flag before they started their school day, a number of grown adults are brand faithfuls who pledged their hard-earned dollars to a cause they believed is theirs to fight. For whatever reason, they are still steadfast in their belief that their brand is the best, their truck is better than all others and their car is the most reliable piece of transportation since God invented feet.

Yet, if there’s one thing that the last week, last month, last year, or even the last decade has taught us it’s that companies, specifically automakers, do not care about us. Not one bit.

Allow me to explain.

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By on August 7, 2014

rental-car-signs

2014 has been a good year for the rental car industry. A recovering economy has meant more car rentals and more miles traveled by consumers. Volume alone isn’t responsible for the rental companies’ recent success, though. Each of the big three rental chains has been able to raise prices, thanks to the consolidation of an industry that they now collectively control 98% of.

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By on March 28, 2014

autoshare_kevin__868561gm-a

Enterprise Rent-A-Car’s Canadian subsidiary is buying AutoShare, a Toronto-based car sharing company that has established itself as a successful competitor to Zipcar.

While terms of the deal weren’t disclosed, it follows last year’s takeover of ZipCar by Avis Budget Group. For now, AutoShare will be managed from Toronto, and operate under the AutoShare brand. According to The Globe and MailAutoShare started in 1998, and has now grown to 12,000 members, with its membership focused in Toronto alone.

But with the backing of Enterprise, that could change. With high gas prices, a largely urban population centered in dense downtown areas and a culture more receptive to eco-friendly measures like public transit, Canada is a country that would be willing to embrace car sharing services. Don’t be surprised if AutoShare starts expanding – and a move south of the 49th parallel could be in the cards as well.

 

By on October 15, 2013

Tesla_Supercharging_in_Gilroy

Tis better to own a Leaf or an S than to rent one, it seems. According to Enterprise Holdings Inc., known for driving around in cars wrapped in branded brown paper for some reason, customers who rent electric-only vehicles from their lot soon return their sustainable rides for a one with a sustainable range based on the number of (gasoline and diesel) fuel stops along the way.

(Read More…)

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