Tag: ELS Studio

By on May 31, 2018

2019 Acura RDX

In the fiercely competitive compact crossover segment, a game arguably invented by Lexus, a company has to have a killer app in order to stand out. The XC60 trades upon a platform of safety, thanks to the goodwill built by the Volvo brand. BMW has – rightly or wrongly – its rep for being the Ultimate Driving Machine to lure customers into an X3.

But Acura? Most would struggle to finger a standout attribute of their current offering in that segment, the RDX. This is not to say it is a bad machine – it outsells two of its closest rivals – but the company knows change has to be made, and consequently plans to turn up the volume … in more ways than one.

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