Tag: Elon Musk

By on August 3, 2020

Tesla CEO Elon Musk was on top of his game during an interview with Automotive News last week. By that, we mean his ego and various personality quirks came through like a shaft of sunlight parting a fog bank.

Musk announced during the talk that his company performed no customer research before designing and revealing the polarizing and still-not-clearly-legal Cybertruck to would-be buyers, laughing at the idea. If folks don’t like it, he said, there’s a plan. (Read More…)

By on July 15, 2020

If you happen to find yourself running a section of this country and would like an automaker to build a factory there, we’ve got a couple of tips to help improve your odds. It might be unfair to call them tips, however, as they’re common knowledge and realistically the only way to get a business to settle on your land. Step One involves promising as much money and as little regulation as possible. Step Two involves waiting for their response.

Hoping to beat out Oklahoma as the home of Tesla’s Cybertruck, Texas is attempting to dazzle the electric automaker with the tax breaks it knew the company wanted. All the automaker has to do is spend over a billion dollars to build its facility in Travis County.  (Read More…)

By on July 9, 2020

Tesla is reportedly “very close” to achieving complete driving autonomy, according to CEO Elon Musk.

“I’m extremely confident that level 5 or essentially complete autonomy will happen and I think will happen very quickly,” Musk said during a video message for the opening of Shanghai’s annual World Artificial Intelligence Conference.  (Read More…)

By on July 2, 2020

With the automotive industry seeing losses across the board, most investors could do nothing but watch in horror as sales reports showed the post-lockdown recovery had not yet begun. But there was a faction that ignored the carnage taking place around them and continued to pump money into their preferred auto brand until it became the most valuable automaker in the world.

While it’s a sin for you not to know, we are obviously discussing Tesla Motors — the infallible, gleaming beacon of modern-day motoring.

The firm officially surpassed mega-giant Toyota on Wednesday, with shares trading as high as $1,228 before tapering off in the evening with a market cap of around $220 billion.  (Read More…)

By on June 30, 2020

Tesla CEO Elon Musk is reportedly cracking the whip again, spurring his company’s workforce into a frenzy of car-building as the end of the second quarter looms.

After posting a surprising first-quarter profit in early April, Tesla warned that the full weight of the coronavirus pandemic — and related lockdowns and sales implosion — would land on its balance sheet in Q2. To keep investor enthusiasm alive, the push is on to make those numbers as rosy as possible. (Read More…)

By on June 10, 2020

Tesla Semi, Image: Tesla

Tesla’s valuation got a big boost on Wednesday after CNBC published the contents of a company memo. In it, CEO Elon Musk told employees that it’s time to get cracking on the electric semi truck he said would reach customers in 2019.

Could be, especially given the lengthy delay that followed his initial 2017 promise. The timing is even more suspect given this week’s proclamation by a would-be rival. (Read More…)

By on May 29, 2020

Tesla shareholders are scheduled to vote in July on whether or not the brand should start advertising product like every other automaker on the planet. It’s something the board and CEO Elon Musk have long resisted, and not without good reason. As a car brand, Tesla probably enjoys more free publicity than anyone else.

Musk has effectively mastered social media. He knows what buttons to press to earn more attention, and his one-man campaign has helped the company get where it is today more than the slickest ad copy could have hoped to.

Tesla also managed to spin this into a strength against would-be critics. Anytime someone laughs at the brand for not spending on traditional marketing, its acolytes point to the Musk talking point that cash is better used for development — a claim that holds some real weight, thanks to the brand having some of the most desirable electric vehicles on the market. But Tesla’s mystique won’t last forever, and it won’t be able to count on Elon Musk’s upper echelon Twitter game indefinitely.   (Read More…)

By on May 21, 2020

Elon Musk + Tesla Model S Circa 2011

Move over, people of Joplin — Tulsa, Oklahoma wants to host Tesla’s proposed second U.S. assembly plant, and it’s prepared to embarrass itself to see it happen.

On Wednesday, Tesla aficionados assembled their vehicles around the city’s famous, 75-foot-tall Golden Driller statue, which they deftly decked out to look like Tesla co-founder and CEO Elon Musk. To Tulsa, Musk is the golden boy. Rumors abound that the sometimes unhinged executive has decided on either Austin, Texas or Tulsa for the new assembly plant site.

Some hope he’ll even move his company’s headquarters out of California. (Read More…)

By on May 20, 2020

On Monday, Tesla CEO Elon Musk announced that his company’s full self-driving (FSD) suite stands to become more expensive starting in July. Intended to serve as the prerequisite hardware for truly autonomous functionality once the software is ready, it’s proven a pricey way to get into brand’s more advance driver assistance features. Of course, the company sells it as a way to buy into complete vehicular autonomy — something that has yet to be realized anywhere in the industry — and has so far failed to deliver on that front.

Luckily for Tesla, the company remains on the bleeding edge of available automotive technologies while continuing to improve the basic fit and finish of its products. As no one else is delivering self-driving vehicles, the Californian EV manufacturer can get away with making certain claims about FSD — like how it’s inching closer to figuring out how to navigate a car through an urban environment.

Musk actually signaled that new features would be coming to the suite earlier this year, noting incoming price increases through 2020. Starting July 1st, FSD becomes an $8,000 option (tacking on a grand to the current price) and may eventually become a subscription model.  (Read More…)

By on May 13, 2020

Tesla CEO Elon Musk made waves this past weekend by declaring his Fremont, California assembly plant would resume production in defiance of the stay-at-home orders imposed by Alameda County, bolstering his claim by threatening to move his HQ out of the state. He also fired off a lawsuit for good measure.

Musk wasn’t too pleased with the county’s decision to extend the closure of non-essential businesses through the end of the month, arguing that the governor’s word (allowing a return of statewide manufacturing) held sway.

Late Tuesday, the county issued what it probably hopes is the final word on the matter. (Read More…)

By on May 12, 2020

tesla factory fremont, Image: Tesla Motors

Furious over a decision by county officials to keep all non-essential businesses offline until the end of the month, Tesla CEO Elon Musk announced late Monday that his Fremont, California assembly plant is opening up anyway.

The move comes two days after the automaker filed a lawsuit against Alameda County. In it, Tesla called the county’s order unconstitutional and in violation of California Governor Gavin Newson’s statewide return-to-work mandate. Should county officials call in the cops, Musk wishes to be the only one in cuffs. (Read More…)

By on May 10, 2020

Elon Musk + Tesla Model S Circa 2011

California announced late last week that it will allow the cautious reopening of manufacturing operations across the state, but Alameda County resisted, claiming it will keep non-essential businesses shuttered until the end of the month.

Guess which county Tesla’s Fremont assembly plant is located in.

Now guess Tesla CEO Elon Musk’s reaction to the country’s announcement. If you speculated that Tesla might sue Alameda Country, with Musk launching an online tirade in which he promises to move Tesla HQ and all future products out of the state, you’d be right. (Read More…)

By on May 4, 2020

Elon Musk

Tesla CEO Elon Musk has had an interesting few days. It all kicked off when he went off on the politics behind coronavirus lockdowns — suggesting that state mandates had surpassed what should be deemed reasonable and that civil liberties were being infringed upon — during Wednesday’s earnings call. By week’s end, he was using social media to announce Tesla’s stock price was too high.

Despite it not being his first time making such a claim, and with the automaker turning a surprise first-quarter profit, the company’s share price still lost 10 percent in a single day. Musk then announced he would sell practically everything he owned. Initially, it seemed to be another partial joke taken completely literally by some followers and the media. But Musk began making good on the claim, listing two properties over the weekend.  (Read More…)

By on May 1, 2020

Elon Musk + Tesla Model S Circa 2011

Elon Musk — a polarizing figure, if there ever was one, in the world of cars — marked the end of what would normally have been a typical work week by tapping into the deepest reaches of his mind.

In compliance with his personal credo of treating us all like one of the family, the Tesla CEO made sure we were all privy to this stream of consciousness by pulling out his phone and opening up Twitter. And in doing so, as has happened before, his company’s stock suffered. (Read More…)

By on April 30, 2020

While we’ve often criticized Tesla Motors’ “Full Self Driving” (FSD) suite for being a $7,000 promise that failed to deliver, the automaker is making moves that might someday force us to eat our words.

Tesla is now releasing a new software update that includes the ability to automatically recognize and slow down for stop signs and traffic lights. CEO Elon Musk mentioned the development in Wednesday’s earnings call, referencing the system as “Traffic Light and Stop Sign Control” that builds on display options added months prior.  (Read More…)

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