Tag: ellen pao

By on August 12, 2015

es250

No-haggle pricing! It’s kind of the zombie of the auto industry. How, you ask? Well:

  • Touching it makes your dealership sick
  • It periodically comes back from the dead
  • The nerd/geek crowd loves to talk about it
  • It doesn’t actually exist

It’s also typically something that’s embraced by losers, whether the “loser” in question is a troubled dealership trying to remake its image after a complete decapitation of the leadership/ownership, a troubled brand trying to differentiate itself (Scion), or a troubled automaker clutching at straws in the face of overwhelming competition (General Motors, with Saturn). But Lexus, the latest brand to give it a shot, doesn’t know the meaning of the word “loser”. Its lineup is bulletproof, both in terms of durability and customer perception. Its dealers are obscenely profitable and generally immune to the worst of the customer-abuse excesses for which mainline Toyota stores are justifiably famous.

So why jump on a strategy that has never, ever worked for any brand that doesn’t own the majority of its retail outlets? Perhaps the answer has something to do with Ellen Pao.

(Read More…)

Recent Comments

  • danms6: I’ve been a long time reader but decided it was worth logging in to let TTAC know persistent content...
  • mcs: ” they are not ready for prime time, they cost too much,” One company, Tesla, moved 200,000 during...
  • 28-Cars-Later: “Hybrids, however, make a great deal of sense.” Precisely, yet its as if the proven...
  • 28-Cars-Later: Musk is wrong to lobby the US government in order to shift policy to something more favorable to...
  • Wheatridger: I’ve never cared for anything about Toyota- the bland cars, the ugly Priuses, their ubiquity and...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber