By on June 12, 2017

Porsche 911 GT2 RS at E3, Image: Microsoft Studios

Porsche unveiled its most powerful production 911 in history and not exactly where you’d expect. Dodge saved the unveiling of its much-teased Challenger SRT Demon for the New York International Auto Show, so where did Porsche choose to present the new GT2 RS? The Electronic Entertainment Expo — the world’s premiere video game convention.

There are two ways to look at this sacrilege. You can either take offense, accusing the brand of betraying its fervent automotive base, or you can see this as one of the smartest marketing choices it could have made. E3 has a lot of eyes on it and video games are a booming industry. For a long time Porsche cars weren’t even in most video games, thanks to an exclusive deal made with Electronic Arts. When that ended, the brand slipped its cars into Forza Motorsport 6 through downloadable content, and the GT2 RS is on the cover of Forza Motorsport 7(Read More…)

Recent Comments

  • BobinPgh: One question that was asked about the Chrysler bailout was: Besides build unreliable gas guzzlers, what has...
  • SqueakyVue: To piggyback off Dan the poverty spec Caviler’s passenger mirror was an “option” all...
  • Arthur Dailey: This is quite upsetting. I keep closing my eyes and trying to remember the interior of the Pucci Mark...
  • Arthur Dailey: Mathew, enjoyed the Tacks reference. There was a period of about 20 consecutive years where every...
  • DenverMike: It’s just a theory. Except suppose they go directly from entry level Fords to entry BMWs? Or entry...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Matthew Guy
  • Timothy Cain
  • Adam Tonge
  • Bozi Tatarevic
  • Chris Tonn
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber