By on March 20, 2018

Jeep and Mopar have teamed up to create another round of concept vehicles for the annual Easter Jeep Safari. Now in its 52nd year, thousands of off-road enthusiasts will once again head to Moab, Utah, for a week of technical off-roading and dirt-related camaraderie. They’ll also get to see these 4x4s in the flesh. This year’s batch was a little less showy than the previous annum, but pursuing substance over style isn’t a terrible impulse when you’re planning on slamming a vehicle into boulders all day.

“Pushing the limit is something the Jeep brand is no stranger to and these seven new, exciting and capable concept vehicles are the latest example of that,” said Jeep head Mike Manley. “Every year, we look forward to introducing new concept vehicles and ideas to our enthusiasts. The Moab Easter Jeep Safari presents a unique and perfect opportunity to collect valuable insight from our most loyal customers.” (Read More…)

By on March 30, 2017

Jeep ZJ Concept

For over half a century, Jeep has held an annual safari in Moab, Utah, where 4×4 enthusiasts come to tackle the rough terrain in all manner of off-road vehicles. It’s also become an opportunity for Jeep to showcase its modern concept vehicles.

While Jeep has in past years leveraged nostalgia as a theme for its based-on-current-model concepts, the crème de la crème from this year wasn’t even from the current millennium and comes to us — via Craigslist — in the form of a 1993 ZJ Jeep Grand Cherokee.

(Read More…)

By on September 9, 2016

Jeep Comanche

Each year, Jeep builds a few concept vehicles and takes to the Easter Jeep Safari through off-road trails in Moab, Utah. Jeep uses the nine day trek to show off the off-road capabilities of its vehicles while celebrating its storied past. Maybe our invitation was lost in the mail.

Fortunately, Jeep did invite us to a different Jeep Safari, which took place during the week of Metro Detroit’s Dream Cruise. All the vehicles involved in this event have completed the Jeep Easter Safari in Moab. The Detroit Jeep Safari route may have been be a much shorter and less treacherous than Moab’s trails, but electronic locking differentials are helpful traversing the craters Detroiters refer to as roads.

(Read More…)

By on March 10, 2016

Jeep® Trailcat Concept (Images: © 2015 FCA US LLC)

In anticipation of the 50th Easter Jeep Safari in Moab, Utah, Jeep turned its best and brightest designers loose and created seven concept vehicles you’ll probably never drive.

But you can gaze, and you can dream.

These rolling showcases for Jeep and Mopar performance parts crop up annually in advance of the off-road love-in (March 19 – 27), but this year Jeep delved deep into the history file to celebrate its 75th birthday.

We’ll highlight the standouts after the break. (Read More…)

By on June 11, 2015

 

The 2015 Easter Jeep Safari "Chief" is an homage to the full-size Cherokees of the 1970s.

The 2015 Easter Jeep Safari “Chief” is an homage to the full-size Cherokees of the 1970s.

Jeep has this whole concept car thing figured out.

Whereas most manufacturers use concept cars as a glimpse into the near future (or not, See “NSX, Acura”), Jeep makes weird-ass, proof of bad-ass concepts like this Chief, a 2012 “Call of Duty: Modern Warfare 3” Wrangler turned surf-weirdo-baby blue-SUV that goes to show how much lead Jeep designer Mark Allen has nothing to do all day.

(Allen once told me his job with the Wrangler is done every year when nothing changes and that’s how it should be.)

(Read More…)

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