Tag: e-tron

By on August 6, 2020

Have you seen an Audi E-Tron (officially, “e-tron”) on the street? This writer hasn’t. Yet the electric Audi crossover has been on offer for a little over a year now, slowly paving the way for an all-electric future.

Available to U.S. customers through special order and to dealers who just wish to keep one around, the E-Tron arrived in early 2019 with 204 miles of EPA-rated range. It’s now back after skipping a model year, with two improvements aimed at broader consumer appeal, if not adoption.

(Read More…)

By on July 8, 2020

Following the triumph that was Audi’s all-electric e-tron utility (the automaker doesn’t believe in uppercase letters), the brand developed a Sportback version for 2020 that sacrificed interior volume for a fastback roofline. The manufacturer describes it as “coiled yet poised, the stylized potential of the e-tron Sportback is clear from any angle — it’s designed to attract, electrify and generate envy of ownership,” making us cringe at the sheer magnitude of its pomposity. Based on the sales record of e-tron models, we may not be alone in feeling that way.

While plenty of outlets praised the model for its luxurious ride and upscale interior with lavish technical inclusions, we’ve come down hard on its production troubles and lackluster range. That’s likely the result of us mistakenly thinking cars should be broadly useful, especially SUVs and crossovers. But we’re also hyper-critical grumps and Audi also failed to deliver on the one item that set these cars apart from their internal combustion counterparts — the battery. Our hope was that the formula would be improved for the brand’s next EV, and that does seem to have happened.

Audi just debuted the Q4 Sportback e-tron Concept to complement the Q4 EV that appeared at the 2019 Geneva Motor Show.

(Read More…)

By on August 16, 2019

Audi’s E-Tron has become the first battery electric vehicle to receive the coveted Insurance Institute for Highway Safety Top Safety Pick+ award. However, considering the group rarely tests EVs, it may soon find itself with company. The IIHS requires an automobile to earn high marks in six crashworthiness evaluations, as well as an advanced or superior rating for front crash prevention and a good headlight rating to be eligible for the commendation.

Chevrolet’s Bolt managed to achieve the necessary ratings in all categories, save for headlight illumination. The same was true for Tesla’s Model S — though that vehicle also received an “acceptable” rating for the small frontal overlap crash test. Other EVs have yet to undertake a full complement of tests, potentially giving the E-Tron a bit of a head start.  (Read More…)

By on June 10, 2019

It’s not good PR for a brand hoping to snap up wary would-be converts, but it does suggest that Audi’s quality management apparatus is at least partly up to snuff.

On Monday the German automaker announced a voluntary recall of 540 E-Tron SUVs sold in the United States out of fear that a glitch could spark a large and hard-to-control fire. The E-Tron, a fully electric midsize SUV with a (happily) conventional appearance, saw its first full month of U.S. sales in May, moving 856 units. (Read More…)

By on December 18, 2018

Image: Audi

Customers won’t get a chance to buy an Audi E-tron SUV until next year, but, if money’s tight, they might want to hold off for a while. The German brand’s first electric utility vehicle (seen above) arrives in the second quarter of 2019, carrying a base price of $74,800 — at least once the launch editions clear out. More E-trons will follow, including a Sportback version of the SUV and a top-flight GT sports sedan.

Green, but still requiring plenty of green to plunk one in your driveway. Audi apparently has a solution for budget-minded premium EV shoppers, and it plans to make it happen with help from Volkswagen. (Read More…)

By on November 27, 2018

Scheduled to make its official debut at the 2018 LA Auto Show later this week, Audi decided to unwrap the e-tron GT Concept early — bringing in  celebrity and friend of the brand Robert Downey Jr. to help do the honors.

While photos of the event were off limits, Audi was kind enough to provide a few media-approved renderings of what appears to be an A7 — sans grille — wearing the company’s signature EV camouflage. This is the e-tron GT, ready to do battle with Tesla’s Model S once Audi puts it into production. According to German outlet Bild am Sonntag, an uncamouflaged version of the concept should appear in Los Angeles on Wednesday — giving the manufacturer an opportunity to parse out the important details. However, we already have some of the pertinent specs.  (Read More…)

By on October 22, 2018

Image: Audi

Audi’s first electric sport utility vehicle, the much-touted E-Tron, will arrive at dealerships a month later than anticipated. According to the automaker, a software development issue has stymied the rollout.

While nothing has reportedly busted, Audi claims it needs to obtain the necessary regulatory clearances for some ones and zeros that were modified during the development process. Normally, we would assume the applicable agencies would have been informed of this in advance, but we don’t know what Audi changed. All the manufacturer admits to is that alterations were made to benefit the customer.  (Read More…)

By on September 18, 2018

Image: Audi

Audi found itself preempted in a number of ways last night. Not only did the San Francisco unveiling of the brand’s new electric crossover take place not too far from the home of Tesla’s well-established Model X, it also comes as Jaguar’s I-Pace EV prepares to pop up at U.S. dealers. Meanwhile, rival Mercedes-Benz saw fit to debut its EQC electric crossover just two weeks prior.

The crossover’s side-view cameras — pods on the end of thin arms, replacing a traditional mirror (and not legal in the U.S.) — would have been revolutionary, had Lexus not revealed its Japanese-market ES last week. And, if that wasn’t enough, Elon Musk choose Monday night to reveal the hapless individual slated to become the first SpaceX tourist. The lucky bidder will be fired around the moon.

All of this took away from the unveiling of a conventionally styled utility vehicle tailor made to avoid striking terror into the hearts of non-EV fans. (Read More…)

By on June 26, 2018

Image: Audi AG

Audi had hoped to unveil a new challenger to Tesla’s electric throne at a Brussels marketing event, but the ill-timed arrest of its former CEO forced the automaker to shelve those plans. Rupert Stadler remains in custody, casting a dark cloud over the brand and the vehicle its engineers spent years developing.

What to do? Apparently, the solution involves bundling the car into a plane and sending it to America. (Read More…)

By on March 16, 2018

Established automakers have finally decided they have the stones to challenge Tesla. Over the last few months, premium manufacturers have issued a glut of product announcements on vehicles targeting the premium EV segment. Audi dabbled in electrification earlier than most before scaling back a bit. However, it’s now positioning three new battery-electric models for production — the E-Tron Gran Turismo, Quattro SUV, and Sportback crossover.

The “e-tron” branding (obnoxiously styled by the automaker in all lower case) has been affixed to countless concept hybrid and battery-electric vehicles. But with the R8 e-tron killed off (in 2016), the only production model currently wearing the badge is the A3 Sportback. Audi claims this will change when its first round of fully electric vehicles arrive later this year. Unfortunately, the E-Tron GT isn’t supposed to commence production until “early next decade.” At that point, Tesla’s Model S will be nearly a decade old.  (Read More…)

By on January 31, 2017

e-tron

Along with the rest of Volkswagen AG, Audi has made plans to invest heavily into electric vehicles. The company expects EVs to comprise 25 percent of its U.S. sales by 2025 and is devoting the e-tron moniker to an entire division of electrified models, with the first arriving next year.

Addressing the J.D. Power Summit at this year’s National Automobile Dealers Association Convention and Expo, Audi of America President Scott Keogh told salesmen to welcome the electric mobility market with open arms or learn to cope with an ambivalent future. However, jumping head-first into a relatively small market with a huge potential for growth isn’t without pitfalls, and it isn’t unwise for dealers to remain cautious. Still, with Audi planning to introduce three new BEVs within the United States by 2020 and Volkswagen Group hoping to have 30 battery-electric models out by the 2025, you can see why Keogh is pressing the issue.  (Read More…)

By on October 17, 2016

MINI Hybrid Countryman

Mini has revealed what form its new hybrid will take.

That, the e-tron name lives on in Audi’s first dedicated electric SUV, Unifor squares off with Ford, and hype man Elon Musk reschedules his alleged big announcement … after the break! (Read More…)

By on April 4, 2016

2016 Audi A3 Sportback E-tron Exterior Front 3/4, Image: © 2016 Alex L. Dykes/The Truth About Cars

Emissions legislation politics is a hairy subject at the company holiday party. But there are some unexpected benefits regardless of your take on California’s ZEV mandate or the EPA’s CAFE standards.

Without this legislation we may never have seen Audi’s smallest station wagon return to America. Yep, Audi’s first plug-in hybrid comes in the form of a small hatchback-cum-station-wagon. That means if you want an Audi plug-in, a compact wagon is in your future. If you want a compact wagon, you aren’t going to get one without a plug.

Fortunately, the Audi in question is the tasty new A3 Sportback E-tron.

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By on January 25, 2016

The big Blue Oval is setting in the Land of the Rising Sun.

That, Volkswagen’s labor boss doesn’t like what he hears, Detroit’s big show and Kia’s big plans for the Rio … after the break! (Read More…)

By on December 28, 2015

news-2015-audi-e-tron-quattro-concept-4

Audi on Monday delayed construction of a new wind tunnel because of the company’s massive diesel scandal, but announced that it would invest nearly $3.3 billion for 2016 — including bringing to market a new Q2, an updated Q5 and a SUV based on the concept shown above in two years.

The automaker’s chief, Rupert Stadler, affirmed the company would release a battery-powered vehicle by 2018, inspired by the e-tron quattro concept revealed at Frankfurt.

No word if the delayed wind tunnel would have allowed Audi to develop real mirrors.

(Read More…)

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