Making its debut at the 2015 Dubai Motor Show, the Fiat Fullback will be playing its first season in Europe, the Middle East, and Africa next May.

The Fullback — a rebadged Mitsubishi L200 — takes its name from the position found in rugby, soccer, and American football. Its purpose: to help Fiat break into the medium-duty pickup segment in the aforementioned EMEA market, where 675,000 units from the likes of Ford, Toyota and Mitsubishi were sold in 2014.

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