By on June 23, 2017

A Frat Bro in Cadillac Country

“Pshhh, it’s not that fast. Your car is faster,” the young man wearing the Alpha Gamma Delta shirt said to his blonde companion. We were in the parking lot of a stadium in Orange County, under the shade of a white tent with a Cadillac logo, beside a sign reading: “ACCELERATION.” It was unclear which Cadillac he was disparaging, as both the ATS-V and CTS-V were available for full-throttle rips. He may have been trying to goad his girlfriend into driving, but the trash talk indicated this was no press junket.

Welcome to the Southern California edition of Cadillac’s Truth + Dare summer tour across America.

Two weeks earlier, I was wondering how the hell I was targeted on Twitter by a Cadillac ad with an invitation to a ride-and-drive event. For financial reasons, “automotive journalist” doesn’t fit the profile of a typical Cadillac customer. My BMW Z3 recently celebrated its 20th birthday. But they weren’t asking for my tax returns and I’m fascinated by the Cadillac brand, so this seemed like an opportunity to see how they present themselves to the public. All I had to do was drive from Los Angeles to Anaheim on a Friday at 2:00 p.m. (Read More…)

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