No Fixed Abode: Farewell to the Transparent Dream

Just short of ten years ago, I clambered out of a claustrophobia-inducing Lufthansa coach seat in Frankfurt, grabbed my luggage, and headed for the parking garage. I had paid for my own flight — which did not surprise me in the slightest, because I was a cycling journalist at the time, not an automotive one. After a brief disagreement with my wife concerning the likely German phrase for “parking garage,” we found the right building, then the right floor, and finally the right spot. Occupying the spot was a Volkswagen Phaeton not entirely unlike the two that I’d left in my driveway at home. It was a short-wheelbase model with a VR6 and a specification too modest to ever cross the Atlantic, but the relative familiarity of the car and the controls made it slightly easier for me to get used to driving in Germany.

As we headed east and the evening fell in the windshield ahead, the perfect order and strident prosperity of what I’d grown up calling “West Germany” gradually faded, replaced by open fields, small towns, and abandoned concrete cube housing sprouting a decade’s worth of weeds. We were on our way to Dresden — to the ruined cathedral, to the cobblestones, to what Sandra, my bright-red-haired guide, called “the Saxon temperament.” We were headed to Die Gläserne Manufaktur. The Transparent Factory.

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Volkswagen Temporarily Shutters Showcase Phaeton Plant To Save Money

Volkswagen will suspend production at its small, flagship facility in Dresden that produces the Phaeton for at least a year, Reuters reported ( via Automotive News).

The small, boutique plant will be shuttered to help cut costs for the automaker, which announced it would scale back some projects to help it pay for its massive diesel scandal. According to the report, development of the Phaeton cost roughly $1.1 billion and the sedan hasn’t met sales targets since it was introduced 2002.

Reuters reported that the plant would be shuttered for about a year, beginning in March, and would be retooled to build an all-electric Phaeton by about 2019.

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  • Ronin It's one thing to stay tried and true to loyal past customers; you'll ensure a stream of revenue from your installed base- maybe every several years or so.It's another to attract net-new customers, who are dazzled by so many other attractive offerings that have more cargo capacity than that high-floored 4-Runner bed, and are not so scrunched in scrunchy front seats.Like with the FJ Cruiser: don't bother to update it, thereby saving money while explaining customers like it that way, all the way into oblivion. Not recognizing some customers like to actually have right rear visibility in their SUVs.
  • MaintenanceCosts It's not a Benz or a Jag / it's a 5-0 with a rag /And I don't wanna brag / but I could never be stag
  • 3-On-The-Tree Son has a 2016 Mustang GT 5.0 and I have a 2009 C6 Corvette LS3 6spd. And on paper they are pretty close.
  • 3-On-The-Tree Same as the Land Cruiser, emissions. I have a 1985 FJ60 Land Cruiser and it’s a beast off-roading.
  • CanadaCraig I would like for this anniversary special to be a bare-bones Plain-Jane model offered in Dynasty Green and Vintage Burgundy.