By on September 8, 2010

[In addition to the the Mitsubishi, here’s another vanup for all you fans of the genre, and a domestic brand at that]

The auto market prides itself on niche marketing. New body styles that we never imagined that there was a need for spring forth from the ever-fertile minds of the industry marketing boffins, and appear out of nowhere, like the “Sports Activity Vehicle” (BMW X6). But there’s one that’s been long overlooked: the van-up. Combining the best of two highly popular segments, the van-up offers unparalleled space utilization and utility. Well, if the manufacturers aren’t going to build one, a person just needs to roll up his sleeves and set to it. It’s the American way: (Read More…)

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