The minivan as we know it is not dead. Credit for the minivan segment’s still-beating heart belongs in large part to the disappearance of most contenders – so few competitors remain that a handful of remaining minivan nameplates may well still sell in six figures in the United States in 2019.
Most automakers determined years ago that sticking their forks into this pie isn’t worth it; the pie was just too small. The absence of GM, Ford, Hyundai, and Volkswagen, along with the steady rise of the family-oriented crossover, caused the pie’s shrinkage to continue. Nissan and Mazda left, too, and the pie kept shrinking.
In fact, the rate at which the minivan pie is shrinking has picked up speed. Auto sales are slowing, to be fair, but U.S. minivan sales volume in 2019 is slowing nearly seven times faster. And no, for FCA and Toyota and Honda and Kia, the whole “bigger slice of a smaller pie” argument just isn’t holding water these days. (Read More…)
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