Ditzy Docherty Done

Susan Docherty, a life-long career woman at GM, suddenly wants to stay at home with her husband and 13 year old son, or so GM wants us to believe. According to Selim Bingol’s troops, Docherty “announced her intention to leave General Motors to spend time with her family, effective September 30.” Docherty is 49, that’s no retirement age.

Three years ago, Ed Niedermeyer and TTAC was “looking forward to her departure from General Motors.” Now his wish is fulfilled. In the tradition of Farago’s death watches, things always take a little longer than expected at GM, but eventually, they happen. Usually, they happen too late.

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Ditzy Docherty Makes Waves In Deutschland, Blames Ill-Informed Customers For Lack Of Chevy Sales

Yesterday, we wrote about Susan Docherty’s grand strategy for Cadillac: Make Cadillac great in Europe to convince the Chinese to buy Cadillac. Clever strategy. But what if it fails in Europe? Trust me, its European failure is assured. In the meantime, the story has landed in Europe. Germany’s premiere car dealer magazine Der Kfz-Betrieb runs with the story today (with a nice shout-out to TTAC, Danke.)

The experts at Der KFz-Betrieb give the grand Cadillac strategy only passing mention and recommend to check with TTAC if someone wants an assessment. What the magazine is most interested in are Docherty’s comments about the “lackluster performance of Chevrolet in Europe.”

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GM's Docherty Sees "Very Scary Numbers" In Europe

GM’s Susan Docherty, who is in charge of Chevrolet Europe, is shocked by GM alliance partner PSA Peugeot Citroen. PSA, along with Fiat, are producing “very scary numbers” with discounts of as much as 30 percent off gross sale prices, Docherty told Bloomberg. Opel’s numbers can be even scarier.

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  • Lorenzo The original 4-Runner, by its very name, promised something different in the future. What happened?
  • Lorenzo At my age, excitement is dangerous. one thing to note: the older models being displayed are more stylish than their current versions, and the old Subaru Forester looks more utilitarian than the current version. I thought the annual model change was dead.
  • Lorenzo Well, it was never an off-roader, much less a military vehicle, so let the people with too much money play make believe.
  • EBFlex The best gift would have been a huge bonfire of all the fak mustangs in inventory and shutting down the factory that makes them.Heck, nobody would even have to risk life and limb starting the fire, just park em close together and wait for the super environmentally friendly EV fire to commence.
  • Varezhka Of all the countries to complain about WTO rules violation, especially that related to battery business…