Nissan Exec: Uber, Not Tesla, a Bigger Threat

John Martin, Nissan North America’s senior vice president of manufacturing and supply chain management, had some harsh words for Tesla on Friday. According to him, Uber — not Tesla — is the real disruptor, and what Tesla is doing now is relatively easy, Automotive News reported.

“Lot’s of people are calling Tesla a disrupter. They are not,” he said while arguing that building a performance vehicle that’s priced over $100,000 is much easier than manufacturing an electric car for under $30,000.

And what about Apple and Google? Martin doesn’t foresee either of them getting into the auto manufacturing business anytime soon.

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  • 2manyvettes Since all of my cars have V8 gas engines (with one exception, a V6) guess what my opinion is about a cheap EV. And there is even a Tesla supercharger all of a mile from my house.
  • Cla65691460 April 24 (Reuters) - A made-in-China electric vehicle will hit U.S. dealers this summer offering power and efficiency similar to the Tesla Model Y, the world's best-selling EV, but for about $8,000 less.
  • FreedMike It certainly wouldn't hurt. But let's think about the demographic here. We're talking people with less money to spend, so it follows that many of them won't have a dedicated place to charge up. Lots of them may be urban dwellers. That means they'll be depending on the current charging infrastructure, which is improving, but isn't "there" yet. So...what would help EVs more, in my opinion, is improved charging options. We also have to think about the 900-pound gorilla in the room, namely: how do automakers make this category more profitable? The answer is clear: you go after margin, which means more expensive vehicles. So...maybe cheaper EVs aren't all that necessary in the short term.
  • RHD The analyses above are on the nose.It's a hell of a good car, but the mileage is reaching the point where things that should have worn out a long time ago, and didn't, will, such as the alternator, starter, exhaust system, PS pump, and so on. The interiors tend to be the first thing to show wear, other than the tires, of course. The price is too high for a car that probably has less than a hundred thousand miles left in it without major repairs. A complete inspection is warranted, of course, and then a lower offer based on what it needs. Ten grand for any 18-year-old car is a pretty good chunk of change. It would be a very enjoyable, ride, though.
  • Fred I would get the Acura RDX, to replace my Honda HR-V. Both it and the CRV seats are uncomfortable on longer trips.