Website Takes Aim at the Fine Print in Automotive Advertising

Fine print exist almost entirely to float something egregious under the radar. People get law degrees and spend countless hours decrypting the tiny text to see who got the better of who in a courtroom. If you see fine print in an advertisement, it usually means the drug you desperately need has life-ruining side effects, or the deal that seems too good to be true has horrible stipulations. It’s more or less a legal way to lie to you.

Dealerships use this all the time with the classic triple zero gimmick: NO Money Down, NO Factory Financing, and NO payments until October!

However, if you take a peek below the giant block lettering promising you the greatest deal of a lifetime, you’ll see infinitesimal print that reads, “With Approved Credit to Qualified Buyers.” If you have to wonder if you are a qualified buyer, I can already assure you that you are not. Blessedly, a new website called Disclaimers Online wants to give consumers a sturdier leg to stand on.

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