2018 marks the 50th anniversary of Ferrari’s V6-engined Dino, an entry-level Ferrari that never actually wore Ferrari’s prancing horse badge.
With challenging regulatory environments and emissions targets to meet, 2018 surely seems like a fine time to resurrect the Dino name and concept. Yet it appears far more likely Ferrari will look to burst through its 10,000-unit annual production barrier with an FUV, rather than a Dino that, Automotive News reports, would likely be priced 20-percent below the current entry-level Ferrari.
The California T stickers from $202,723.
“We need to explore ways to attract customers to traditional values of the brand such as style, performance and engine sound before downgrading the entry level price for the brand,” Ferrari CEO Sergio Marchionne told analysts.
Downgrade. Pfft. Downgrading is for Porsche and McLaren.
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