Hoping to restore some of the event’s lost relevance, the organizers behind the North American International Auto Show will soon decide whether to move the Detroit carfest to a more palatable month.
The Detroit Auto Dealers Association began looking at ways to boost interest earlier this year, following Mercedes-Benz’s announcement that it would not attend the 2019 show. Not long after that, BMW said it also planned to take a pass. Bleeding automakers and facing a growing threat from digital media, the event’s increasingly grim situation called for desperate measures.
It’s now looking like next year’s show will indeed be the last one staged in January. However, General Motors has its own idea for how to spruce up the show — one that involves the entire city. (Read More…)
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