By on February 14, 2018

Thanks to automakers and their stable of marketing and PR folks, the English language is feeling used and abused these days. Don’t worry, this isn’t a rant about overused industry buzzwords like synergy and dynamism, the popularity of which show no signs of waning. You’ll be hearing those forward-thinking — and intentionally confusing — descriptors for years to come.

Right until cooler, non-lame words like panache and gravitas come into vogue, this author hopes.

Lately, and with increasing frequency, a new language is emerging on the automotive scene. High-minded, plummy, and completely shameless, this new language flings misleading titles at a certain product: utility vehicles, specifically those appealing to buyers known for good breeding, tennis, and summers at the cape. (Read More…)

Recent Comments

  • Jeff S: Don’t recall Stephen Colbert saying anything about buying a Tesla especially since he drives a Volvo....
  • Art Vandelay: Buick…WHAT A DISGRACE!!!
  • Jeff S: Good question and good observation. This car might have been running especially with a 3800 and its value as...
  • ravenuer: I believe they’re front disc/rear drums. pretty common back then.
  • wjtinfwb: Good thing this beauty has “The Club” steering wheel lock to prevent junkyard theft of that...

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