By on September 6, 2019

General Motors Renaissance Center

General Motors is moving Cadillac marketing chief Deborah Wahl up the food chain by appointing her as its global chief marketing officer — a position which has sat unfilled since 2012.

The previous CMO, Joel Ewanick, was removed by former CEO Dan Akerson over a costly Chevrolet-Manchester United sponsorship deal blew up in his face. Officially, General Motors said Ewanick “failed to meet the expectations the company has of an employee” and left the position vacant, distributing its duties among other other employees — primarily Chevrolet’s now-retired CMO Tim Mahoney.

Wahl, 56, joined Cadillac in 2018, helping the brand further distance itself from the botched “Dare Greatly” advertising campaign. However, we’re not yet certain its freshened marketing materials are truly a cut from a different cloth. Several of the new spots carry over the same vague messaging, just with a bit more focus on product. Then again, perhaps the highbrow content is simply going over our heads.  (Read More…)

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