By on August 26, 2019

Back when the Dodge Demon originally launched, Fiat Chrysler indicated it would do everything it could to prevent dealer markup. As one of the car’s best features was its comparatively low MSRP, at least for the amount of power Dodge was offering, FCA didn’t want price gouging sullying the monster’s good name. Besides, the factory isn’t seeing any of that extra cash so there’s no incentive for it to support markups.

Unfortunately, gouging still took place. Some dealerships found a workaround by having intermediaries on eBay auction off the right to buy one of their Demon allocations — resulting in customers paying tens of thousands in bidding wars to have the opportunity to purchase the car at its “fair price.”

While grimy, it’s not much different than dealerships automatically tacking on premiums to the likes of the Honda Civic Type R or Toyota Supra. Pretty much every manufacturer building a rare or coveted automobile takes some precautions these days, but there’s always someone waiting to screw you. For example, Porsche is pretty good at selling its rather expensive vehicles at MSRP, yet rarer models are frequently flipped online for a small fortune.

Hoping to cut markups off at the ankles, a subset of buyers interested in Chevrolet’s new Corvette have been busy strategizing — resulting in an effective-sounding plan. (Read More…)

Recent Comments

  • FreedMike: “Ford just gave $49K for a bum tranny.” So many ways to read that sentence…
  • SCE to AUX: Quality is Job One – this one. Jobs 2+, who knows.
  • Art Vandelay: Do we know? Would be nice for Ram to break out the New model vs. the old at least with respect to...
  • RSF: Maybe that’s related to the new body 2021 truck. Personally, my current 2016 has close to 90k and has...
  • 28-Cars-Later: Subsidize me with kisses, baby Subsidize me with burning love Subsidize me, put your chains around me...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber