By on July 31, 2017

Ford Sync 3, Image: Ford Motor Co.

Technology is a major component in what makes a modern-day automobile desirable. It’s so important, in fact, that numerous quality and customer satisfaction surveys have cited owner misunderstandings of a vehicle’s electronic interface as the primary reason for specific models losing marks.

MyFord Touch was among the worst offenders, thanks to unreliable connectivity features and lethargic software. While Sync3 is much improved, it isn’t a perfect system and can still perplex luddites — just like any modern vehicle’s interface.

With that in mind, a Lincoln dealership in Michigan is conducting monthly seminars to help older folks feel more comfortable with all the newfangled electronic gizmos the kids today seem so damn enthusiastic about. It’s the sort of behavior most dealers should have been engaging in from the start but, unfortunately, has been reserved primarily for premium automakers.  (Read More…)

By on May 19, 2010

Context is everything. Because TTAC has never tried to operate as another entry in the press-car sweepstakes, our context for the industry tends to be based more on news from the business end of things than on a regular sampling of the latest vehicles to hit the market. This basic truth about our perspective goes a long way towards explaining our obsession with the travails of the domestic car industry, and the resulting accusations that we are institutionally biased against Detroit. If we do harbor such biases (and our commitment to the truth won’t let us pretend that true objectivity exists anywhere), it is because we are products of the steady flow of bad news that has bled out of Detroit for the past decades. But this is no excuse: we owe it to you, our readers, to be ever mindful of our own shortcomings. With this in mind, I set out on a quiet weekday afternoon in search of more real-world context about the automaker we are most often accused of harboring bias against.
(Read More…)

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