Meet The New Rolls-Royce, Same As The Old Rolls-Royce

Rolls-Royce took the cover off its new Dawn convertible (see what we did there?) Tuesday in an online reveal ahead of its debut at the Frankfurt Auto Show.

The car, which is powered by a 6.6-liter V-12 that produces 563 horsepower and 575 pound-feet of torque married to a ZF 8-speed transmission, is Rolls-Royce’s answer to what we’ve all been asking: How can I be even more noticeable in my Roller?

Here’s your answer: A 22-second folding “silent ballet” droptop with open-pore wood tonneau, hand-stitched leather everywhere, 16 speakers and self-closing doors.

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  • Ronin It's one thing to stay tried and true to loyal past customers; you'll ensure a stream of revenue from your installed base- maybe every several years or so.It's another to attract net-new customers, who are dazzled by so many other attractive offerings that have more cargo capacity than that high-floored 4-Runner bed, and are not so scrunched in scrunchy front seats.Like with the FJ Cruiser: don't bother to update it, thereby saving money while explaining customers like it that way, all the way into oblivion. Not recognizing some customers like to actually have right rear visibility in their SUVs.
  • MaintenanceCosts It's not a Benz or a Jag / it's a 5-0 with a rag /And I don't wanna brag / but I could never be stag
  • 3-On-The-Tree Son has a 2016 Mustang GT 5.0 and I have a 2009 C6 Corvette LS3 6spd. And on paper they are pretty close.
  • 3-On-The-Tree Same as the Land Cruiser, emissions. I have a 1985 FJ60 Land Cruiser and it’s a beast off-roading.
  • CanadaCraig I would like for this anniversary special to be a bare-bones Plain-Jane model offered in Dynasty Green and Vintage Burgundy.