Tag: Daimler AG

By on November 14, 2019

On Thursday, Daimler made an announcement confirming earlier reports that it plans to cut roughly ten percent of its management staff as part of a broader restructuring plan. Financial hardship has become a sign of the times for the auto industry. Most sizable manufacturers are coming off an investment spree aimed at developing new-energy vehicles, autonomous driving systems, and connected services. Unfortunately, those commitments came at roughly the same time the world’s largest auto markets started to collectively plateau.

A broad approach no longer seems feasible for all but the absolute largest automakers on the planet. We’ve seen many attempt to downsize through restructuring or by entering inte partnerships with other firms to share costs — sometimes both. Knowing this as well as anyone, Daimler issued two profit warnings this year as Mercedes-Benz was fined $960 million in an emissions-cheating settlement while hemorrhaging cash through EV investments.  (Read More…)

By on November 11, 2019

Reports have come in from Germany that Mercedes-Benz has decided to reduce its management staff by around 10 percent globally. On Friday, German newspaper Suddeutsche Zeitung wrote that Daimler CEO Ola Källenius wishes to delete around 1,100 management posts while freezing wages for all 300,000 German employees — citing internal documents from the automaker’s works council.

Handelsblatt also said it intercepted a copy of the letter, with both outlets claiming Daimler would elaborate further on the plan this Thursday. While Mercedes said it couldn’t comment on the matter, its restructuring push was no secret, even before Källenius took over as chairman in May.  (Read More…)

By on November 8, 2019

Sascha Pallenberg, Daimler’s Head of “Digital Transformation,” shared a quote from CEO Ola Källenius issued at this year’s Automobilwoche Kongress, saying Mercedes-Benz is planning to manufacture an electric G-Class.

“There will be a zero-emission EV version of the Mercedes-Benz G-Class. In the past there were discussions whether we should eliminate the model, the way I see things now I’d say the last Mercedes to be built will be a G-Class,” Källenius said.

Using current battery technologies, this seems idiotic. The G-Class already outweighs pretty much every EV on the market this author can think of and it’s only going to get heavier once it’s lugging around a gigantic battery pack. The lightest G-Wagon tips the scales at 5,550 pounds. Another thousand wouldn’t be out of the question if Daimler expects it to have a truly competitive range. The model is just too heavy and has the aerodynamics of an open parachute.  (Read More…)

By on November 1, 2019

Cooperation between automakers is a good way to cope with rising costs but, if we’re being honest, it’s much more exciting when they don’t get along. Think about some of your favorite automobiles. Odds are good that they have a counterpart from another manufacturer they’re supposed to be warring with — Mustang vs Camaro, WRX STI vs Lancer Evolution, Camry vs Accord, Gremlin vs Pinto.

The best rivalries are between manufacturers, as those provide ample opportunity for snide marketing. If we had our druthers, automakers would be forced to compete in biannual gladiator-style competitions that open with scored trash talk. But dreams rarely come true; automotive bloodsports probably require a few years of heavy planning, too.

Luckily, industrial-grade insults aren’t something we have to wait for. To our delight, Daimler AG and BMW Group were going at it on Halloween.  (Read More…)

By on October 17, 2019

MY2017 C63 S Coupe Edition 1 - Image: Mercedes-Benz

The next-generation Mercedes-AMG C63 will be quite a bit different than the model that’s currently on sale. We’ve already heard stirrings that rear-wheel drive will be swapped for standard all-wheel drive with the sub-brand’s now-familiar drift mode. But additional rumors now suggest the Autobahn bruiser is poised to abandon its 4.0-liter biturbo V8.

While nothing has been confirmed by the manufacturer, Autocar claims details sourced from AMG’s Affalterbach engineering HQ indicate the C63 will embrace a 2.0-liter inline-four using a 48V mild-hybrid system.  (Read More…)

By on September 4, 2019

Image: Daimler AG

Daimler has been forced to store thousands of vehicles at a former military airport in northern Germany, the result of supplier issues that are stalling deliveries of the updated GLE-Class. While keeping cars on ice until they can be shipped is totally normal, it’s odd to see them lined up on a runway. It makes it look like they’re all about to take to the sky or engage in the most congested drag race in history.

Assembled in Alabama, these SUVs are being held up by unknown supply chain problems. Mercedes-Benz suggested there may be also be problems stemming from the multi-market launch of the updated GLE and a surge in output from the U.S. factory.  (Read More…)

By on August 27, 2019

Despite vans being slightly more popular than getting a thumb in the eye, Mercedes-Benz is sticking with them. Earlier in the month, the automaker revealed the production version of its 252-mile (we’ll see) EQV. Essentially an electrified version of the plush V-Class/Metris, the model will likely serve a very specific subset of the population.

On the other end of the spectrum, Daimler has been mulling over what should be done about the Citan. As the smallest van in MB’s range, the Citan also has the lowest point of entry. However, sales are roughly one-sixth what the V-Class sees in Europe, making it a plausible candidate for discontinuation. But it was not to be. On Friday, Daimler announced it will keep its smallest MPV on the table.  (Read More…)

By on August 20, 2019

It would appear that nobody notified Mercedes-Benz that the minivan segment is shrinking faster than male genitals dunked into icy water. Fortunately, while large MPV sales similarly dwindled in Europe by around 30 percent last year, there may be enough positive heat on vans and electric vehicles leftover for the manufacturer to try and bundle both into one package. Enter the Mercedes-Benz EQV — the next arrival for the EQ sub-brand and first non-commercial, electric luxury van offered by an established automaker. Sounds like a niche market.

While not officially scheduled to debut until next month’s Frankfurt Motor Show, the EQV has already been teased as a near-production prototype at the 2019 Geneva Motor Show. Daimler’s also felt comfortable enough to showcase the finished vehicle online, saving a handful of details for the German trade show.  (Read More…)

By on July 23, 2019

Beijing Automotive Group Co Ltd (BAIC) announced on Tuesday that it had purchased a 5 percent stake in Daimler AG. Despite the pair have been partners in Asia since 2003, via the Beijing Benz Automotive joint venture, Zhejiang Geely Holding Group purchased nearly 10 percent of the German company in 2018 and was reportedly seeking high levels of cooperation.

As one of Geely’s direct rivals, BAIC claimed its investment would help solidify the relationship with Daimler. “This step reinforces our alignment with, and strong support for, Daimler’s management and strategy,” BAIC chairman Heyi Xu said in an official statement. (Read More…)

By on May 14, 2019

Planned successor for Daimler CEO Dieter Zetsche, Ola Källenius, says Mercedes-Benz will significantly reduce development costs under his supervision by accelerating alliances throughout the industry. This, of course, has everything to do with electric cars, as that’s all auto executives seem capable of discussing anymore.

“The cost structure of the electric car is above that of the combustion engine car. We are working hard on lowering this,” Källenius said on Monday. “We need to work on the cost of vehicle architectures. From where we are now, we need to make a significant step by 2025 in terms of cost.” (Read More…)

By on May 13, 2019

Image: Daimler AG

Mercedes-Benz is reportedly considering moving C-Class production out of America to make room on its Alabama assembly line for more high-margin utility vehicles. Despite being the brand’s best-selling sedan in the United States, Mercedes knows it has to acknowledge the public’s growing propensity for luxurious light trucks.

While ignoring the present doesn’t seem like the wisest of business decisions, the market’s current trajectory is no secret. People want crossovers and SUVs and it looks as though Benz will happily provide them, even if it means icing out the still-popular C-Class before the end of next year.  (Read More…)

By on May 11, 2019

A year after Chinese automaker Geely announced the purchase of a nearly 10-percent stake in auto giant Daimler AG, a second carmaker from the People’s Republic is reportedly interested in acquiring a piece of the German company’s action. A stealthy accumulation of shares could already be underway. (Read More…)

By on March 29, 2019

The Mercedes-Benz-sponsored “In-Car Gaming Challenge” isn’t exactly breaking news. Daimler made the announcement almost a week ago, with the story only gaining traction online thanks to a slower-than-usual news cycle. Frankly, we originally planned to ignore the topic entirely — until we realized no one discussed the broader implications.

That probably sounds more ominous than it should. Essentially, Mercedes is trying to diversify its business by getting into video games. But the potential ramifications stemming from that change could be felt across the automotive industry in the coming years. Daimler isn’t just seeking game-related business ventures — it’s trying to figure out how to make life inside an autonomous vehicle more appetizing. (Read More…)

By on February 22, 2019

Image: Daimler AG

As the marketplace evolves and the rise of “mobility” threatens to lock laggard automakers out of new revenue streams, old rivals are coming together to get out ahead of the competition. Take BMW and Daimler, for example. The German companies, normally embroiled in high-end sales combat, have cosied up to each other in recent years.

While they’re not sharing platforms and engines, the two do feel there’s benefits in joining forces on mobility. By mobility, we mean carsharing and all that sexy stuff you can’t get enough of. A pact between the two rivals came last March.

On Friday, the two automakers released the details of their mobility partnership, announcing five joint ventures funded by a combined $1.13 billion investment. (Read More…)

By on January 22, 2019

Cooperation is commonplace among automakers. Chrysler has worked with, or been purchased by, just about everyone at this point, but it’s far from the only manufacturer to get chummy with a rival company. Ford and Volkswagen are busy discussing their future together and Toyota tapped other brands to help it co-develop performance models like the 86 and Supra.

Despite their longstanding and occasionally bitter rivalry, Mercedes-Benz and BMW could be the next duo to cozy up to one another. According to German outlet Handelsblatt, BMW chairman Harald Krüger and Daimler management board member Ola Källenius are currently examining the possibility of an automotive alliance.  (Read More…)

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