#cx-5

When the RAV4 landed, I wasn’t sure what to make of it. In a world of unified corporate identity the RAv4 goes off script with a look all to its own. While the old RAV sold on mini-truck looks, the new one is undisguised crossover. The new nose has grown on me slightly since I recorded the video above, but I still find the look a little awkward. Since I was scolded for wearing striped pants with a striped shirt the week I tested the RAV4, feel free take my style opinion with a grain of salt as you click through the jump.

Next week, Russian and Japanese dignitaries will assemble in the frigid Siberian port city of Vladivostok to celebrate the opening of the first Japanese car plant in the Russian Far East. On September 6, Mazda will start Russian production of its best-selling CX-5 SUV and the new Mazda6 sedan, says The Nikkei [sub] – most likely after having received an invitation.

Mazda’s new CX-5 SUV is enjoying brisk sales in Japan, and Mazda can’t keep up with the demand. Waiting times of five months or longer were common, says The Nikkei [sub], especially for the top trim lines with fuel-saving diesel engines and leather seats. Mazda would love to deliver them a little faster – but it does not have enough tires.

The new CX-5 SUV is selling so well that Mazda has to expand capacity by 50 percent.

Mazda’s stock jumped 6 percent today in Tokyo on news that the Mazda CX-5 crossover SUV is available at Mazda dealers in Japan. Mazda plans for 1,000 units per month to be sold in Japan, and Mazda President Takashi Yamanouchi told The Nikkei [sub] that he expects annual global sales to reach approximately 200,000 units.

Mazda’s CX-7 and CX-9 are masterpieces of scaled design, distinguishable largely by proportion or badging rather than any real differences in design cues. And, by the looks of this camo’d test mule, Mazda’s forthcoming CX-5 will be yet another CX… just, you know, smaller. But don’t be fooled: the production CX-5 should be one of the first applications of Mazda’s Kodo design language first shown on the Shinari concept. In fact, the Minagi concep t has already previewed the CX-5’s use of the new “Japanese Alfa Romeo” aesthetic, but as this hypnotic video proves, the language can go a lot of different directions. At least it will definitely be different… and not in the Cheshire Cat-meets-Pokemon way, either.