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Tag: Cute

Question: Will Cuteness Always Equal Sales Death In America?

By Murilee Martin on June 21, 2012

One of the key lessons learned by American automobile marketers in the 1990s was: friendly cars flop, aggressive cars sell. Have they learned this lesson too well? (Read More…)

Posted in Question of the Day
Tagged as 1990s, Adventures In Marketing, advertising, Cute, Dodge Caliber, Dodge Neon, Honda Del Sol, Question of the Day

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