By on March 6, 2017

1989 Dodge Shelby Dakota, Image: Chrysler

Since Dodge started producing trucks way back in 1921, it has never held the crown of the best-selling pickup truck in America. Not once. Not even when Dodge was the top brand in America.

It seems from the get-go Dodge has played third-fiddle in Ford versus General Motors pickup truck wars. But being third child meant that Dodge often struggled to be recognized in the market when compared to its more famous competitors.

For enthusiasts, that has always been a good thing.

It meant Dodge always had to be different. Dodge always had to be innovative, or more enthusiastic, or just plain shout more than anyone else. The result of all that was Dodge brought us some very trick trucks along the way that were cutting-edge, that defined a market, or were just plain cool.

With that in mind, let’s take a look at 40 years of pre-Y2K Dodge truck highlights (even when they haven’t been so successful).

(Read More…)

Recent Comments

  • akear: GM wrote the book on cheap interiors. I recently sat inside a $50,000 GM truck that had the interior quality...
  • akear: I don’t see most Fusion customers trading up to this vehicle. Most of them will go right to a Toyota...
  • EBFlex: “The Durango is such an amazing product….” I’m sorry is this an article about a mediocre truck from Ford or...
  • JaySeis: Despite all the various trucks we had (1/2, 3/4, 1, 1.5, 2 ton) the go to rigs for parts runs or whatever...
  • Jeff S: @EBFlex–Don’t like big vehicles and I have been driving for over 50 years. I have driven full...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber