Blue by You: With a U.S. Ranger Raptor Off the Table, Ford Frustrations Mount

News this morning of Ford deciding not to bring the Raptor Ranger to American shores (via Autoblog) whipped your normally placid author into frothy indignation, prompting him to print off a Blue Oval and emphatically throw his entire collection of competition-grade Elkadart Razor steel-tipped darts at it.

Okay, maybe the situation is not that dire here in the office. But given some strange product decisions, Wall Street frustrations, and a mystifying new ad campaign, we’re left with one inescapable question:

What in the name of Henry Ford is going on at The Glass House?

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  • ToolGuy I am slashing my food budget by 1%.
  • ToolGuy TG grows skeptical about his government protecting him from bad decisions.
  • Calrson Fan Jeff - Agree with what you said. I think currently an EV pick-up could work in a commercial/fleet application. As someone on this site stated, w/current tech. battery vehicles just do not scale well. EBFlex - No one wanted to hate the Cyber Truck more than me but I can't ignore all the new technology and innovative thinking that went into it. There is a lot I like about it. GM, Ford & Ram should incorporate some it's design cues into their ICE trucks.
  • Michael S6 Very confusing if the move is permanent or temporary.
  • Jrhurren Worked in Detroit 18 years, live 20 minutes away. Ren Cen is a gem, but a very terrible design inside. I’m surprised GM stuck it out as long as they did there.