Tag: covisint

By on October 22, 2015

IMG_0950

Capitalism is just fine with me, but I have to say I was put off just a little by the glut of corporate cross-marketing tie-ins yesterday to Oct. 21, 2015, the date in the future to which Doc Brown and Marty McFly travel in the second Back To The Future movie.

Not that I have anything against the BTTF franchise: the trilogy is clever, charming and obviously inspires passionate fandom. Christopher Lloyd is crazy gifted in a Jonathan Winters manner and I have no objection to him making a few bucks appearing in ads with Michael J. Fox. Fox has a family to support, too.

I’m not naive and many of yesterday’s marketing efforts, from Nike’s self lacing shoes, to USA Today’s headline about Marty’s arrest only reflect product placement deals in the original films. (Read More…)

Recent Comments

  • Arthur Dailey: I take offense with that blatantly misleading headline. The Mark IV had the same grille, hideaway...
  • Arthur Dailey: The downsized full sized GM cars released in 1977 were indeed a revelation. I had owned a 2nd...
  • dal20402: Looking forward to seeing the Si as long as it still has that six-speed stick.
  • FreedMike: I’d actually go with the ’61 Continental, the ’63 ‘Vette, and the ’66...
  • slavuta: I don’t even touch this.. ALL “fact” checks are just bunch of activists. I’ve caught...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber