By on September 27, 2017

eq concept mercedes-benz

Daimler has fired back after Telsa CEO Elon Musk returned to Twitter to speak his mind on the company’s decision to drop $1 billion into its Alabama plant. The investment is intended to aid production of a forthcoming electric SUV but, earlier this week, Musk said that wasn’t “a lot of money for a giant like Daimler/Mercedes. Wish they’d do more. Off by a zero.”

The following day, the Daimler responded over social media, suggesting Musk was “absolutely right” and pointed out that it’s actually investing over $10 billion, with only the first billion going into the assembly plant.

Whether you’re interested in electric vehicles or not, you have to admit these inter-automotive squabbles make the entire happening a lot more interesting. While cars themselves can be exciting, the corporate environment that facilitates their production is usually much less so. There’s also a chance that this type of good-natured clashing might result in a more competitive spirit — something we definitely would not mind seeing more of.  (Read More…)

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