By on December 2, 2020

Do you ever get the feeling that everything even remotely fun and interesting is being thrown on the pyre of progress so we can collectively live safer, duller lives? Case in point, Volkswagen is dismantling its racing operations so the 169 people it employed can be reincorporated. Responsible for the all-electric Volkswagen ID.R racer that showcased some of the performance advantages of EVs to attentive audiences around the globe, the team will now be responsible for building ID models intended for mass consumption.

While we’re sure spreading their engineering prowess around will benefit VW’s core brand, it’s unfortunate that it came at the expense of the brand’s motorsport activities — modest as they might have been in 2020.

(Read More…)

By on February 5, 2020

 

Ren Cen. GM

General Motors CEO Mary Barra went to New York on Wednesday to hold an investor conference. The day’s theme was: convincing everyone that GM deserves a higher valuation because, like Tesla, it’s supposed to be more than a car company.

While it seems slightly presumptuous for GM to expect the same overblown share price when Tesla probably doesn’t deserve it, either, the Good Book is supposed to say something about getting what you ask for. Still, having not read it in a while, I sincerely doubt it was referencing giant corporations or huge amounts of money.

Barra and company are attempting to show that GM hasn’t sat back on electrification and the same kind of advanced automotive technologies that wooed Tesla investors. Nobody said the rival automaker’s name during their speech, of course. Of course, they wouldn’t really need to, either.  (Read More…)

By on January 23, 2018

Peugeot, Image: Peugeot

It’s likely the vanguard of the invasion force is already on Georgia soil, probably after landing at Hartsfield-Jackson following a nice Air France flight from Aéroport de Paris-Charles-de-Gaulle. Don’t be scared, though. These people are delivering choice to new car buyers, at least once their plan is fully underway.

Groupe PSA, maker of Peugeot, Citroën, and DS vehicles, announced Tuesday that Atlanta will become home to its new North American headquarters. It’s an early but crucial step in the company’s decade-long plan to return to the American automotive scene. (Read More…)

By on April 21, 2017

Ford Fairlane Mall

The majority of today’s youth culture develops online but, for a number of years, it shared that space with the former cornerstone of American society — the mall. However, the once-great shopping center has fallen out of fashion along with wide-leg jeans and Jonathan Taylor Thomas. Since the late 1990s, most malls have gradually morphed into half-empty shanty towns or been abandoned entirely.

As part of Ford’s reoccurring requirement to appear forward thinking and socially conscious — as well as an immediate need for a location to house gobs of employees while it continues work on its Dearborn headquarters — the automaker had decided to make use of the partially abandoned Fairlane Mall. It may be the best implementation of its current focus on corporate citizenship and sustainability to date.   (Read More…)

Recent Comments

  • BobinPgh: But people probably go into the building and wonder: Where are all the old clothes?
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