1969: Toyota Corona Gives You Go!

A generous 24 Hours of LeMons racer gave me a copy of the February 1969 issue of Playboy as a gift last weekend, and it’s even more of a time capsule than most publications of its era. The only cars advertised in the issue are the Ford Mustang (Mach 1 and Shelby), Volkswagen Beetle, Datsun 510 (labeled as the “/2”), and the Toyota Corona. Since my very first car was a ’69 Corona, I felt compelled to share this ad.

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1979: You Asked For It, You Got... a Toyota Corona Liftback Sedan?

The Junkyard Find ’79 Corona we saw earlier was a pretty nice car, but it was a regular sedan with an old-fashioned trunk. Just as Chevrolet buyers could buy a Nova with a hatchback in 1979, Toyota shoppers had the option of getting a Corona Liftback. Let’s tune into the old days of analog television and watch how Toyota USA’s marketers pitched this fine automobile.

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Junkyard Find: 1979 Toyota Corona LE Sedan

We saw a Crusher-bound 1970 Corona last week, but that wasn’t the only 1970s Corona in this particular Northern California wrecking yard. A few rows away was this equally beige, but much larger and more sophisticated, ’79.

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Junkyard Find: 1970 Toyota Corona Sedan

I visited my old stomping grounds in California over the weekend, which means I hit a bunch of self-service junkyards in the East Bay. I was thinking about some of the cars I used to drive during the 80s as I walked the rows of this yard’s import section, when there it was: my very first car!

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Junkyard Find: 1970 Toyota Corona Coupe

The Corona was the first Toyota car to appear in large numbers on American streets, starting in the mid-to-late 1960s. By the middle of the 1980s, just about all the boxy early Coronas were gone; they rusted quickly in non-bone-dry regions and weren’t enough loved elsewhere to be kept alive. My very first car was a ’69 Corona sedan, so I had a bit of a nostalgic twinge when I spotted this ’70 hardtop coupe in a California self-serve wrecking yard.

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Roger Moore Gets 10,000 Pounds of Turbo Boost In His '82 Corona GT

American car ads of the early 1980s came up short in several departments: Burning rubber, jet-engine-grade turbocharger sound, and blatantly sped-up film that made the cars appear to be going 300 MPH. Oh, and they also lacked James Bond!

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  • CanadaCraig You can just imagine how quickly the tires are going to wear out on a 5,800 lbs AWD 2024 Dodge Charger.
  • Luke42 I tried FSD for a month in December 2022 on my Model Y and wasn’t impressed.The building-blocks were amazing but sum of the all of those amazing parts was about as useful as Honda Sensing in terms of reducing the driver’s workload.I have a list of fixes I need to see in Autopilot before I blow another $200 renting FSD. But I will try it for free for a month.I would love it if FSD v12 lived up to the hype and my mind were changed. But I have no reason to believe I might be wrong at this point, based on the reviews I’ve read so far. [shrug]. I’m sure I’ll have more to say about it once I get to test it.
  • FormerFF We bought three new and one used car last year, so we won't be visiting any showrooms this year unless a meteor hits one of them. Sorry to hear that Mini has terminated the manual transmission, a Mini could be a fun car to drive with a stick.It appears that 2025 is going to see a significant decrease in the number of models that can be had with a stick. The used car we bought is a Mk 7 GTI with a six speed manual, and my younger daughter and I are enjoying it quite a lot. We'll be hanging on to it for many years.
  • Oberkanone Where is the value here? Magna is assembling the vehicles. The IP is not novel. Just buy the IP at bankruptcy stage for next to nothing.
  • Jalop1991 what, no Turbo trim?