By on July 21, 2021

Bentley Bentayga Speed. Credit: Brad Iger

For those of typical means, ultra-luxury automakers like Bentley exist in a vacuum. We see an M3’s worth of options on a Flying Spur and scoff at something so preposterous, so alien to our understanding of a dollar’s value.

It’s true enough that the law of diminishing returns tends to really kick in when MSRPs soar into six-figure territory and beyond: Is a Bugatti Chiron 50 times better than a C8 Corvette? Probably not. But years ago, when I was handed the keys to my first Bentley press car, I approached the prospect with a similar mindset and came away a changed man.

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