By on June 11, 2021

Volkswagen recently announced that it plans on making massive amounts of money by introducing more vehicles with over-the-air updates (OTAs), many of which will be able to store and transfer personal profiles so that users can effectively just rent their vehicles for eternity. Additionally, VW has suggested future models will have ability to lock features (that have already been physically installed) behind a paywall that users can unlock via subscription services — things like heated seats, satellite navigation, or even the vehicles top speed.

“In the future, our customers will buy, lease, share or rent cars just for a weekend, and we can use software to provide them with whatever they need over the air,” VW brand’s sales chief Klaus Zellmer said during an online presentation held on Tuesday. “The ID family has been designed for further development, with OTA updates to improve the software’s performance and tailor it to our customers’ needs.” (Read More…)

Recent Comments

  • probert: It has no trunk…badoing.
  • probert: KIA/Hyundai’s have buttons, knobs and levers for critical functions. Easy to use and everything falls...
  • probert: I think it is a very good looking car, not sure why the writer assumes it is a forgone conclusion that it...
  • probert: just a hint – yes
  • Lou_BC: @SoCalMikester – Yup. My dad would use a rag soaked in diesel.

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber