By on April 26, 2017

Subaru Legacy 2018 Logo Emblem Grille

The importance of favorable perception is invaluable when it comes to sales. If a product or brand doesn’t inspire some sort of positive association, then it’s not likely to be around for longer.

Automotive brands are specifically interested in gaining recognition for their strengths. When you think of the most reliable or best-looking cars, one or two brands usually jump to the front of your mind — and the same can be said for the worst examples in the industry. Those companies are aware of their status and, on the off-chance they forget, certain outlets are only too happy to remind them.

Based on insights and data collected via Kelley Blue Book’s brand watch study, the automotive research company has established the victors of its Brand Image Awards for 2017. While most winners are about as surprising as a cold winter in Canada, a few recipients took some dissecting to make sense of.

(Read More…)

Recent Comments

  • DAC17: Amen, brother. Unfortunately, very true.
  • DAC17: I think this article is quite well thought out. I’ve been wondering for a long time how shoving...
  • Inside Looking Out: Wrong Slavuta: N is for “needed”. For “not needed” it would be NN.
  • Tele Vision: @ajla I’m currently stalking a Marauder in my wee town. I’ve chatted to the owner at...
  • jkross22: I’m glad for sites like BAT and the new copy cats that bring attention to the experience and...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber