By on May 10, 2017

Ford badge emblem logo

The board of directors at Ford Motor Company will be seeking answers from CEO Mark Fields on how the brand’s mobility strategy played a role in its lackluster annual earnings report. Inside sources claim board members made extra time leading up to Thursday’s annual shareholders meeting to discuss the company’s future with the CEO.

Fields has promoted Ford’s evolution into a mobility company ever since taking the helm in 2014 — something investors haven’t been particularly receptive of. During Fields’ tenure as CEO, shares in the company have fallen by 35 percent. However, with tech-focused companies typically receiving above-average valuations, the methodology behind his strategy appears sound. Ford has spent billions on the development of autonomous technology and showcased mobility concepts that even Tesla hasn’t bothered with.

While many seem too impractical or far-fetched to deserve serious attention, the capital behind its self-driving efforts have kept Ford near the front of the pack in the autonomous race. So, what’s the problem?  (Read More…)

Recent Comments

  • akear: If things go well maybe they will sell 5,000 of these a year. The truth is nobody really asked for an electric...
  • akear: Tesla can count its blessing that their domestic competition is poor. The Bolt’s main claim to fame,...
  • akear: I find it tragic that Italian and Australian companies are designing US battleships. When I read that I was...
  • akear: To appease the stockholder’s Barra and GM jumped into EV’s hook line and stinker. However, they...
  • Arthur Dailey: @JeffS What you are describing is best addressed by a reliable, affordable and safe public transit...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber